Analysis Of Spectrum Properties And Property Management

3630 Words15 Pages
I. xecutive Summary
Spectrum Properties is a leasing and property management company that has been around for over 30 years with a vision to be a family of boutique companies. The company prides itself on focusing on result-based relationships with their clients. By being versatile and implementing creative plans our experienced leaders have made successful real estate deals and making a positive difference in our communities. A new and inspiring office complex is being developed in Downtown Charlotte known as 300 South Tryon. This development will be a 25‐story, 21st century workplace built on the best remaining site on Tryon Street. The property, being developed by Spectrum Properties and Cornerstone Real Estate Advisers, will achieve a
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However, now that this is no longer a concern within this specific industry other organizations have made progressions quicker than Spectrum due to the size of their companies. Therefore the objective of this marketing plan is to broaden Spectrum’s new business market by assessing a strategic plan with their newest development, 300 South Tryon.

II. Company Overview
By constructing a marketing plan for 300 South Tryon, Spectrum Properties can market to a higher class of prospective tenants that will complement the buildings Class A features. The project is located at the corner of Tryon Street and Third Street, in the heart of Downtown. The site is located between the Wells Fargo, Duke Energy, and Bank of America campuses. Tenants working in the building can enjoy more than seventy‐five restaurant choices and numerous hotel choices within three blocks of the building. The site is also adjacent to the new Romare Bearden Park and the new BB&T Ballpark – a fun linear park provides a dynamic connection to these amenities from Tryon Street.
With the development of 300, Spectrum will successfully enhance their edge that sets them apart from other organizations. The purpose of the marketing plan is to implement a change initiative to redefine Spectrum’s boutique company vision as a larger corporation so that the goals of the company coincide with the current market
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