I. xecutive Summary
Spectrum Properties is a leasing and property management company that has been around for over 30 years with a vision to be a family of boutique companies. The company prides itself on focusing on result-based relationships with their clients. By being versatile and implementing creative plans our experienced leaders have made successful real estate deals and making a positive difference in our communities. A new and inspiring office complex is being developed in Downtown Charlotte known as 300 South Tryon. This development will be a 25‐story, 21st century workplace built on the best remaining site on Tryon Street. The property, being developed by Spectrum Properties and Cornerstone Real Estate Advisers, will achieve a
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However, now that this is no longer a concern within this specific industry other organizations have made progressions quicker than Spectrum due to the size of their companies. Therefore the objective of this marketing plan is to broaden Spectrum’s new business market by assessing a strategic plan with their newest development, 300 South Tryon.
II. Company Overview
By constructing a marketing plan for 300 South Tryon, Spectrum Properties can market to a higher class of prospective tenants that will complement the buildings Class A features. The project is located at the corner of Tryon Street and Third Street, in the heart of Downtown. The site is located between the Wells Fargo, Duke Energy, and Bank of America campuses. Tenants working in the building can enjoy more than seventy‐five restaurant choices and numerous hotel choices within three blocks of the building. The site is also adjacent to the new Romare Bearden Park and the new BB&T Ballpark – a fun linear park provides a dynamic connection to these amenities from Tryon Street.
With the development of 300, Spectrum will successfully enhance their edge that sets them apart from other organizations. The purpose of the marketing plan is to implement a change initiative to redefine Spectrum’s boutique company vision as a larger corporation so that the goals of the company coincide with the current market
Real estate occupancy costs represented about 4% of Staton’s cost structure. With a central location in the southwest United States and excellent thoroughfare systems, Dallas had become a major distribution hub for the flow of goods to the customer. The city’s demographics and legal/regulatory frameworks made it an attractive market for corporations needing industrial space.
BSkyB (Sky) should target acquiring 30% of the yearly revenue by 2018, after five years of systematic implementation of the extended marketing plan. The target markets of BSkyB are both individual citizens and small business enterprises, where the later will be at the centre in the targeting. BSkyB (Sky) is to segment the targeted markets geographically where the concentration will
Andres Construction Services is a family-owned construction company which employs about one hundred employees. The company focuses on negotiated work on multi-family apartments, retirement communities, adaptive re-use complexes, private schools and universities, office buildings, and churches. During Mr. Whittle’s lecture, he focused on a handful of projects Andres Construction has worked on in the Dallas/Fort Worth area. These buildings include the SO.7 Shops and Lofts, The
Herein will begin with an overview and introduction from personal knowledge of DixieLands Glory, LLC; a small family owned and operated business for the purpose of owning and managing rental properties. The company was initially operated as Warf’s Rentals; in 2003 the business was renamed and incorporated to become DixieLands Glory, LLC. The business is operated from a small office located in the family’s home, which is located in Linden, Tennessee. DixieLands Glory owns, operate, and manage approximately eighty-five rental units ranging from single-family homes to 4-plexes and mobile home parks. The properties that the company owns are mostly located in the states of Tennessee and Alabama. Of this, about 50 percent are located in the family’s hometown of Linden, Tennessee, with the remainder being located in two other Tennessee counties, and Decatur, Alabama.
United Luxury Housing LLC. (Hereinafter referred to as “ULH” or “the company”) prides itself on being one of the fastest growing property management companies in the United States. ULH owns and or manages luxury apartment communities in
The sales data were obtained for a new oceanside condominium complex consisting of two adjacent and connected eight-floor buildings. The complex contains over 200 units of equal size (approximately 500 square feet each). The
In September 2003, Mason Sexton, a young, inexperienced developer, was making plans to replace a rooming house he had inherited next to the University of Virginia campus in Charlottesville with a new 14-unit, 5-story apartment house. In his attempts to assemble the information, approvals, and resources necessary to go ahead, he runs into many problems associated with the development process. While Sexton is able to carry out most of the conceptual, investigative and planning stages of this development, he runs into many problems because of his inexperience and his initial plan changes over time. He runs into issues obtain financing, has to spend money to obtain a certificate of occupancy, underestimates the
Vodafone is one of the most important players on the European telecommunications market. However, this does not mean that the company has an easy job at retaining its customers and at increasing its market share. The most important competitors of Vodafone are represented by Orange and Cosmote. The regulations in the business field determine these companies to provide similar products and services, at similar prices. Therefore, it is important that Vodafone focuses on its communications strategy in order to strengthen its position on the market.
AT&T has much strengths and weaknesses and threats as an organization. This SWOT will serve as a tool for identifying alternative strategies for the organization and help define a growth plan. AT&T is a corporate business, their global headquarters is located in Dallas Texas, and the current chief executive officer (CEO) is Randall L. Stephenson. For more than a century they have consistently provided innovative, reliable high quality products and services and excellent customer care. They are recognized as the leading provider of IP-based communications services and businesses. They’re also the top U.S. provider of wireless, high speed internet access, WIFI, local and long distance voice, and directory publishing and advertising services.
Their response to LMB entering the midmarket space was positive. To move forward with this growth, LMB has broadened their market focus as a new service model and business platform was designed. Since other carriers have also ventured into the midmarket, LMB has addressed the challenges that they faced. Most importantly, LMB discussed the importance of not losing focus on the core business that made them so successful. Early Request for Proposal (RFP) submission flow looks promising with quoting capabilities in 36
Dish Network Corporation is an American organization that specializes in offering direct satellite service providers. The company has for a long time served many Americans through their interactive television services, satellite internet access, satellite television and audio programming among others. However much Dish Corporation is in business with a large number of subscribers, it is faced with a myriad of competition from rival firms that offer the same services. The firms that rival Dish Corporation include Comcast Corporation, Time Warner Cable Enterprise and Directv Group holdings. As of the year 2016, Dish Corporation has had more than 13 million subscribers who access their services. For a large organization such as Dish, concrete strategies are required to push rival firms out of business. This essay will center its focus on the key strategies that Dish has adopted over the years to remain in business and at the same time gain competitive advantage.
The Housing Development Board wanted to improve its services in three major areas including the involvement of private developers, public outreach, and overall improved customer service (Jick & Peiperl, 2011). The change challenge for HDB and Tan included improvement to the overall operations of the organization including work processes and systems. “The goal of the public outreach was to gain greater public buy-in and support while improving focus groups, particularly grassroots organization” (Jick & Pieperl, 2011, p. 432). Thus, the Estate Administration and Property Department was expected to manage majority of the operations including housing policies, pricing, and sales to name a few. Challenges faced were work process and systems that needed modifications through clear operational strategies.
Whereas the mission defines the scope of a business or business unit and the goals define its strategic performance dimensions, its business unit competencies determine the means for achieving success.
Within the first two weeks it would be necessary to gain control of cash flow. The prospects for Vodaphone’s industry are positive and cash usage should be leveraged in a manner that is proportional to market growth rate. Serpil will need to identify “non-core” business operations and outsource these operations as necessary. These “non-core” business operations might include supply chain and other