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Analysis Of The Marketing Strategy Of Reliance Communication Pvt Ltd Essay

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Case Study: An analysis of marketing strategies in reliance communication Pvt Ltd. Professor :Gale Turner October 6th,2016.

Introduction:
Reliance Communications Limited was founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Reliance communications rated as top 5 most valuable telecom companies. Reliance communications is India’s foremost and truly integrated telecommunications service provider. The company, with a customer base of over 40 million including over 1.3 million individual overseas retail customers, ranks among the top 10 Asian Telecom companies by number of customers. Reliance communication corporate clients includes 600 Indian and 250 multinational corporations, and more than 200 worldwide bearers. Reliance communication has established a Pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire infocomm value chain, covering over 13,000 towns and 500,000 villages. Reliance Communications is the example for other telecom companies how to improve their owns and operates the world 's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
Customer Relationship Management: Reliance

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