Case Study: An analysis of marketing strategies in reliance communication Pvt Ltd. Professor :Gale Turner October 6th,2016.
Introduction:
Reliance Communications Limited was founded by the late Shri. Dhirubhai H Ambani (1932-2002) is the flagship company of the Reliance Anil Dhirubhai Ambani Group. Reliance communications rated as top 5 most valuable telecom companies. Reliance communications is India’s foremost and truly integrated telecommunications service provider. The company, with a customer base of over 40 million including over 1.3 million individual overseas retail customers, ranks among the top 10 Asian Telecom companies by number of customers. Reliance communication corporate clients includes 600 Indian and 250 multinational corporations, and more than 200 worldwide bearers. Reliance communication has established a Pan-India, next generation, integrated (wireless and wireline), convergent (voice, data and video) digital network that is capable of supporting best-of-class services spanning the entire infocomm value chain, covering over 13,000 towns and 500,000 villages. Reliance Communications is the example for other telecom companies how to improve their owns and operates the world 's largest next generation IP enabled connectivity infrastructure, comprising over 165,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region.
Customer Relationship Management: Reliance
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It seems ambiguous whether the Kindle Fire can be categorized as a tablet or e-reader. Nowadays, these two terms are looking and performing quite similarly thus making it difficult to tell them apart. There are some important differences between the two that will prove useful in making this distinction. The first is screen size as the Kindle Fire has a 7-ich screen, which is consistent with most other e-readers. In contrast, tablets come in a range of sizes but some of the more popular ones such as the i-Pad can have 10-iche screens. Another
The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private sector enterprise, with businesses in the energy and materials value chain. Group's annual revenues are in excess of US$ 66 billion. The flagship company, Reliance Industries Limited, is a Fortune Global 500 company and is the largest private sector company
Reliance Communications has pan-Indian presence in next generation, integrated, convergent digital network that supports best-of-class communication services, covering over 21,000 cities and towns and over 400,000 villages in India. Reliance Communications owns and operates the world's largest genY IP enabled connectivity infrastructure, comprising over 280,000 kilometers of fiber optic cable systems in India, USA, Europe, Middle East and the Asia Pacific region. It is also the only company to employ dual technology, GSM and CDMA, operator in India. Its revenue stands around USD 3.3 billion. Chaired by Anil Ambani, Rcom is headquartered in Mumbai, India.
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