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Essay about Analysis of the Coca Cola Company

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Analysis of the Coca Cola Company

History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to …show more content…

Benjamin F. Thomas and Joseph B. Whithehead of Chatttanooga, Tennesse bought Coca-Cola from Asa Candler for one dollar. He got all right to Coca-Cola he thn opened the first bottling plant in Chattanooga that year. Candler sold the Coca-Cola Company in 1919 for $25 million to an Atlanta banker named Ernest Woodruff and investor group he had organized. In 1923 E. Woodruff's 33-year-old son Robert Woodruff was elected president of Coca-Cola Company. "The Business was re-incorporated as a Delaware corporation, and 500,000 shares of common stock were sold publicly for $40 per shares." Robert Woodruff bought Coca-Cola Company to even greater highs for more then six decades. "Fundamental to his success was a commitment to the highest standards for product quality a commitment that remains a hallmark for the Coca-Cola system today". 1981 Roberto Goizueta a Cuban born chemical engineers who rejuvenated the business. Although Coca-Cola had dabbled on several industries over the years, Goizueta engineered the largest of this diversification, the $700 million acquisition of Columbia pictures in 1982. In 1985, Coke changed its original recipe for a "New Coke". Market shares had fallen so Guizueta thought that Coca-Cola needed a change his change was "New Coke" the consumers rejected it. The company changed back to the original recipe. In 1986, it consolidated the U.S. bottling operation it owned into Coca-Cola Enterprises and sold 51% of the new company to the public. In 1960,

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