Analysis of the Coca Cola Company
History "Coca-Cola enterprises Incorporated, employees 66,199 operates, 444 facilities, 47,235 vehicles, 1.9 million pieces of cold drink equipment and sold 3.8billion unit cases in 46 states in the united states, all 10 provinces of Canada and portions of Europe including Belgium, France, Great Britain, Luxembourg and the Netherlands" (Coca-Cola facts 99). An, Atlanta Pharmacist Dr. John Slyth Pemberton founded Coca-Cola on May 8, 1886. The carmel colored ingredients, Coca leaves and kola nuts. Later the drink was striped of narcotics. The drink was first designed as a drug that will help people feel better. Pemberton sold his new drink for 5 cents a glass. Some time later carbonated water was added to
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Benjamin F. Thomas and Joseph B. Whithehead of Chatttanooga, Tennesse bought Coca-Cola from Asa Candler for one dollar. He got all right to Coca-Cola he thn opened the first bottling plant in Chattanooga that year. Candler sold the Coca-Cola Company in 1919 for $25 million to an Atlanta banker named Ernest Woodruff and investor group he had organized. In 1923 E. Woodruff's 33-year-old son Robert Woodruff was elected president of Coca-Cola Company. "The Business was re-incorporated as a Delaware corporation, and 500,000 shares of common stock were sold publicly for $40 per shares." Robert Woodruff bought Coca-Cola Company to even greater highs for more then six decades. "Fundamental to his success was a commitment to the highest standards for product quality a commitment that remains a hallmark for the Coca-Cola system today". 1981 Roberto Goizueta a Cuban born chemical engineers who rejuvenated the business. Although Coca-Cola had dabbled on several industries over the years, Goizueta engineered the largest of this diversification, the $700 million acquisition of Columbia pictures in 1982. In 1985, Coke changed its original recipe for a "New Coke". Market shares had fallen so Guizueta thought that Coca-Cola needed a change his change was "New Coke" the consumers rejected it. The company changed back to the original recipe. In 1986, it consolidated the U.S. bottling operation it owned into Coca-Cola Enterprises and sold 51% of the new company to the public. In 1960,
Coca-Cola- In May 1886 John Pemberton invented a drink, Coca-Cola, by accidentally stumbling on the right combination of ingredients while trying to devise a cure for headaches. Pemberton was an experienced maker of patient medicines, which were hugely popular in America in the late nineteenth century. The name was coined by one of Pemberton’s business associates, Frank Robinson. He also contributed to the promotion of the drink by sending out tickets for free samples and putting up posters and banners that read “Drink Coca-Cola, 5c.” Robinson also developed the famous logo for Coca-Cola, which appeared in newspaper
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. Coca Cola was invented in May 1886 by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.
John Stith Pemberton, a pharmacist and “cash-strapped morphine addict,” created Coca-Cola in 1886. He used a French wine called Vin Mariani as his product to replicate. Coca-Cola was different because it was water-based, not wine-based, and included kola nut, caffeine, coca leaf extract, and sugar. It was originally sold as a medicine, a “brain tonic” that “Cures Morphine and Opium Habits and Desire for Intoxicants.” Later broke and ill from his stomach problems and morphine addiction, Pemberton sold the patent to Coca-Cola to Asa Candler, who later officially created The Coca-Cola Company.
The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Coca-Cola invented in May 1886 by Dr. John S. Pemberton in Atlanta, Georgia. The name 'Coca-Cola ' was suggested by Dr. Pemberton 's bookkeeper, Frank Robinson. He kept the name Coca-Cola in the flowing script that is famous today. Coca-Cola was first sold at a soda fountain by mixing Coca-Cola syrup with carbonated soda in Jacob 's Pharmacy in Atlanta by Willis Venable. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total
Coca Cola is bestselling soft drink in the world. It has introduces various product like sports drink, water, juices, sparkling beverages and energy drinks. It has gone through several innovations from products to packaging. In May 1886 Coca Cola was invented by Dr. John Pemberton, a pharmacist from Atlanta, Georgia, registered trademark in US as Coke since 1944. Company sells its product at gas station, supermarket, vending machines and at most fast food restaurants like Mc Donald and Subway. Its widely availability has made its customer’s first choice leading to brand loyalty.
Employees are the most beneficial assets that a business can have. Without staff a business, essentially, would be unable to operate. Therefore it is of vital importance to maintain a highly efficient relationship between employers and employees. This is carried out through Employment Relations.
John Pemberton, a Civil War veteran and Atlanta pharmacist, was looking for a cure for headaches and after some experimenting came up with a potion called Coca Cola. The name was inspired by the two "medicinal" ingredients it originally derived from: coca leaves and kola nuts. The original amount of cocaine used is unknown, but in 1902 there was as little as 1/400 of a grain of cocaine per ounce of syrup. It eventually became cocaine free in 1929. The Coca Cola company reports on their website that the first year John only sold 9 servings daily in Atlanta at 5 cents each. Currently, sales are at 1.9 billion servings daily worldwide. Over the course of three years, 1888-189, Pemberton sold the Company to Atlanta businessman Asa Griggs Candler. Candler gave away coupons for complimentary first tastes, and gave pharmacists clocks, urns, calendars, and apothecary scales with the Coca Cola emblem. As popularity and demand began to grow, he expanded the Company to Chicago, Dallas, and Los Angeles. In 1984, a Mississippi businessman named Joseph Biedenharn bottled 12 servings and sent them to Candler. Candler was not intrigued by this idea. Five years later he still did not realize the opportunity that bottling the soda would make it portable even after two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured rights to bottle and sell it. In 1923,
Even though Coca-cola was invented in the late 1800s it was not as widely popular to the general public until later in history, this was widely due to advertising. Created by Dr. John S. Pemberton, Coca-Cola at first was only placed in soda fountains making it not as easily available for the whole country to have access to. Dr. Pemberton then sold his brand to many different businessmen who started to advertise the drink more aggressively to Americans. The businessmen hoped to make Coca-Cola the
Over 3500 products are available in more than 200 countries (The Coca Cola Company, 2013).
Coca-Cola became an invention in 1886 by the hands of a pharmacist named John Pemberton, also known as "doc." He had participated in Civil war, and toward the end of it, he decided that he needed to come up with an idea that would bring him commercial success.
Coca-Cola was created in 1886 in Atlanta, Georgia when Dr. John S. Pemberton created a flavored syrup, took it to his pharmacy and mixed it with carbonated water. His partner, Frank M. Robinson is credited for naming it “Coca-Cola” which it is still called today. The name refers to two of its main ingredients: coca leaves and
The Coca-Cola Company - American multinational corporation operates in a nonalcoholic segment of Beverage Industry. The history of the industry goes back to the 17th century, when the first marketed soft drink came to the Western Market.
The company is best known for its flagship product Coca-Cola, invented by pharmacist John Stith Pemberton in 1886. The Coca-Cola formula and brand was bought In 1889 by Asa Candler who incorporated The Coca-Cola Company in 1892. Besides its namesake Coca-Cola beverage, Coca-Cola currently offers nearly 400 brands in over 300 countries or territories and serves 1.5 billion servings each day. The company operates a franchised distribution system dating back to 1889 where TCCC only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory.The Coca-Cola Company is headquartered in Atlanta, Georgia. Its stock is listed on theNYSE and is part of DJIA and S&P500. The Coca-Cola Company, incorporated in September 1919, is the manufacturer, distributor and marketer of nonalcoholic beverage concentrates and syrups in the world. Finished beverage products bearing its trademarks are sold in more than 200 countries. The Company markets nonalcoholic sparkling brands, which includes Diet Coke, Fanta and Sprite. Its business is nonalcoholic beverages, principally sparkling beverages, but also a variety of still beverages. The Company manufactures beverage concentrates and syrups, which it sells to bottling and canning operations, fountain wholesalers and some fountain retailers, as well as
In retrospect, Coca Cola is a multinational beverage corporation in America today. The company began in 1886 by the pharmacist, Dr. John S. Pemberton. Dr. Pemberton created a flavored syrup with a distinctive taste that he thought could be sold in soda fountains. The mixture was created in his pharmacy and mixed with carbonated water. He offered it to his customers as samples and everyone responded in a positive way. It was named Coca-Cola soon after by Dr. Pemberton’s bookkeeper Frank Robinson and trademark with a distinct script. Today the company produces over 613 beverages that range from carbonated to non-carbonated drinks. The company reports total assets of
#1) What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?