Apple Corporation : Competitive Advantage With Evolving External Environment And Executive Succession Essay

1493 WordsMar 17, 20156 Pages
The Apple Corporation Apple Corporation was initially operating into the personal computer arena but later diversified into other segments. The change was brought by changes in management and differences in views that were coupled with missed opportunities resulting in loss of competitive advantages. The company currently operates in the music and personal computer industry as part of its initiative to continue providing innovative products for its customers. Despite venturing into different industries to enhance competitive advantages, the corporation is still confronted by intense opposition across all its business segments or industries. The aggressive competition is mainly because the markets for personal computers, mobile communication devices, consumer electronics, and digital music services are increasingly competitive. The competitiveness of these markets is also attributed to the rapid technological advancements that constantly increase the capabilities of these devices. In light of the increased competition, the Apple Corporation needs to develop and establish measures for sustaining competitive advantage with evolving external environment and executive succession. Apple Profile Due to its recent diversification initiatives, Apple Inc. operates in the Information Technology industry where it produces different kinds of computers including personal computers, software, and digital music players. The company operates in a high end market that is

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