Apple Inc. Business Model

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Table of Contents
How apple was formed 2
Apple?s Business overview 2
Apple?s business model 3
The ideation phase 6
Feature of Apple?s organizational Structure. 8
Advantages of Apple?s organizational structure 9
Disadvantages 9
Apple?s organizational chart 10
Apple?s philosophy of innovation 11
Innovations implemented by Apple?s ownership/management team 14
Methods and strategies used to create sustainable competitive advantage 18
Methods and strategies that Apple used to create a sustainable competitive advantage. 19
The role of entrepreneurship in the development of the company and the fundamental reasons behind their success. 21
References 24

How apple was formed
Apple incorporation is a multinational company founded by Steve Jobs, Steve Wozniak and Ronald Wayne in 1976 as a computer company. The company started off by manufacturing and selling the Apple 1 personal computer kit on 1st April 1976. The company was incorporated in 1977 in California. For close to 20 years Apple Inc. primarily manufactured personal computers that include Power Mac, Apple I, Apple II, Apple III and Macintosh. Apple often faced unstable sales and low market shares but this did not deter the founders from realizing their dream. Today, Apple Inc. designs and manufactures computer hardware, software, commercial servers and other consumer electronics with iPhone, IPod and Macintosh computers being their most famous products. The company boasts

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