Apple Inc.
I am going to start off by going into a little bit of history about apple and how it has grown over the past 10 years or so, I am also going to talk about some new products from Apple such as Apple TV and the iphone, as well as the name change, and the new direction they have chosen to take with their marketing and what it has helped them accomplish over the past couple of years.
Apple Inc. has come a long way from what it used to be. The computer market has always been a PC based system being mainly pushed by the Microsoft software platform. Apple Computers has been struggling to make it in the computer market for a long time, going up against their competitor Microsoft who had a monopoly on the market. Microsoft had such
…show more content…
This was just the start for Apple’s new ideas and goals to penetrate the consumer market.
All throughout the early 21st century the iPod has been the sought after mp3 product. Everybody had to have one, and if you did, you were pretty cool. In 2004 Apple joined up with U2 to help promote their new 20 gig ipod release. This was a great example of apple’s new marketing plan, going for the entertainment and media side of the market.
Another side of Apple that really made the music industry happy was then they started to sell songs on itunes for $1 a song. Music Pirating was a huge issue throughout the early 21st century and Apple was on the for front of helping fix that. In 2007 Apple introduced the iPhone and Apple TV, two revolutionary products that is changing Television as well as the cell phone market as we know it.
Apple TV is setting a new standard for the viewing of media, it gives the consumer the capability to wirelessly connect their computer to their television to stream virtually any video, song or website on the internet through their TV. This is the new are of wave of media technology allowing people to watch whatever they want whenever they want without any regular scheduled programming. This is also a major bonus for television marketers since they are able to tell exactly how many views each show or video is being watched.
Onto the iPhone. When the iphone hit the market it was a must have item. Everybody wanted one!
First, Apple introduced a new OS in 2001. Second, Apple shifted to Intel chips and by the following year all Macintosh line ran on Intel making laptops run faster for less power. The third strategy was the development of proprietary set of applications. The fourth strategy in becoming the “digital hub” was to come up with a new distribution strategy: the Apple retail store, where customers can have a direct use and experience of Apple’s product and software.
Technology change has naturally been a major factor in Apple's success. The company played a major role in the shift to a mobile computing society, by developing the personal technology devices that would
Technology has changed in the terms of portable music and with the invention of the Apple iPod in 2001, the ease and accessibility to download and listen to music has never been easier. Apple has developed a device that weighs no more than 6.2 ounces (and as few as 3.6 ounces) and can hold up to 10,000 songs. Despite the weak market overall, the market for digital media is undeniably hot and barring a consumer spending meltdown, it should stay that way. In light of current computer market conditions, Apple is wise to leverage a moderately priced consumer product like iPod to generate revenue. The iPod is an excellent opportunity to drive an additional revenue stream. Despite current global economic conditions, information technology is
Apple Inc. has been dedicated to innovation ever since the company was first formed. Apple's recent breakthroughs were a result of a new technologies convergence upon the "digital hub" strategy (Mortensen, 2010). This strategy has served Apple well; especially during the last few years. The iPad, iPod, and iPhone were all born from this strategy. Furthermore, producing these innovative, user friendly, and design oriented products has earned them a considerable amount of customer loyalty.
Apple has done an excellent job of developing a very distinct strategy through industry leading innovation. This strategy has allowed them to be the frontrunners in new product introductions and the improvement of existing products. Apple has employed a differentiation strategy in an attempt to meet the needs of a global market by offering customers innovative new products and improved existing products. An important part of their strategy involves meeting the needs of the evolving digital electronics and computer markets. Apple has chosen to implement its strategy by designing and developing its
Overall in the past few years Apple has become more and more successful through preparing for the growth of E-Business for today’s society. The company has taken in and analysed competitors behaviour in order to remain market leaders and stay at the forefront of high end products such as IPhone and there IMacs range. Apple have tried to create a unique feel for their products when compared with Microsoft they have been trying to play catch up with Apple in all the same categories they both operate in. Apple use very different marketing techniques compared to Microsoft which has made Apple the number one brand in the world.
The iPhone proved the ability of the smartphone beyond businesses to everyday consumers, permitting users to gain easy access to email and mobile browsing. Unprecedentedly, consumers felt like their computer was mobile.
With Apple being so far ahead of their competition, the only problem one can foresee in Apple’s future is how long they can sustain such innovation before they plateau. Apple does a phenomenal job at releasing their innovative products before their competition, but if their innovation cannot hold steady, this may lead to changes in demand for their products considerably. This can be seen with their release of the iPhone, the first successful touch screen cellular phone. Although people swarmed to the iPhone when it was first released because of its advanced technology, as the years have passed, other similar designs, including those with android and windows based operating systems, have drawn a considerable portion of the market. A clear representation of Apple’s attempt to regain some of this market can be seen when the iPhone was released to Verizon Wireless’ customers in
Also, as the purchasing power of the common has risen in various markets across the global, the purchasing of luxury products have gone up. For examples, the iPhone, iPod, iPad and the most latest technology, iWatch. Having these products are considered as statues symbols in many societies which have also increased the sales of Apple Inc. products. Another big social influence to the Apple Inc products is the rapid growth of the music industry, which have improved markets over the cyber space as well. The main exclusive music store is the iTunes and it is ahead of any of their competitors. Thus, in all Apple products benefitted from the social aspects as it has started defining a modern individual lifestyle.
Apple’s goal is mainly on generating creative ideas that focus on products that are different and those that will lead to sales and customer brand loyalty.
Steve Jobs acted as an innovative micro-manager, which lead Apple to create a new market for different devices. His devotion, drive, technological skills, attention to detail, and the hiring of capable people to work with helped him invented the iPod, a user friendly mp3 device, and iTunes, a web service to buy music, which brought Apple large profits and continues to do so today. The iPod changed the way we consume music and reshaped the music industry and iTunes helped consumers download, and organize digital audio and video on personal computers. (Rose)
Apple Inc. is known for their innovative products, combining user-friendly technology and elegant design, Apple’s bite of the consumer electronics market has been getting a little larger year by year. The Apple brand is fun, unique, and memorable because it is such a departure from brands that sound serious and corporate. Apple’s Macintosh computers has always stood out because it looks different from other personal computers and relies on software that even novices can learn. IPod backed by music-driven advertising, the player with the white ear buds immediately became the product of choice for many consumers. Newer models such as the iPod Nano and the iPod Touch have continued the
As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”
Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).
Another aspect of their success is their approach to product designing. In Apple, product design always precedes engineering. They envisage their product, engineer one way to the goal, and start from scratch if anything does not seem right. They have always tried to make products which are easy to use and does everything better than a similar product in the market. This approach has worked pretty well so