Apple Inc. Essay example

6592 Words27 Pages
Executive Summary ................................................................................................................................ 2 The strategies, corporate structure & culture of the firm ......................................................................... 3 Analysis of the industry in which the firm operates ................................................................................. 4 Computers ........................................................................................................................................... 4 Consumer Electronics ......................................................................................................................... 5 Music…show more content…
Apple Inc.’s internal structure has become flexible as divisions are specifically established to develop the latest product and maintain a competitive advantage. Apples industry segments were than explored and it was noted that it was not possible to absolutely define a market which Apple consistently performed in. Apple Inc.’s multi-functional product base gave a clearly indication of the underlying strategic management at play. It was accepted that Apple has defined its own market segment, that of ‘mobile electronic devices’. The four main strategic management themes of M.E. Porter (focus, differentiation and cost leadership), G. Hamel & C.K. Prahalad (structuralist), W.C. Kim and R. Mauborgne (reconstructionist) and J. Ridderstråle and K. Nordström (intellect, uniqueness and innovation) were examined in light of Apple Inc.’s most recent performance. The Blue Ocean Strategy and the Funky Business Strategy models were found to be the most applicable and helped explained Apple Inc.’s sustained and phenomenal rise in business performance. Finally, strategy recommendations for the future direction of Apple Inc were explored by the use of a Strategy Canvas. Possible pitfalls and hypothetical futuristic products were also explored. The single most strategic liability identified was the departure of the CEO Steve Jobs from Apple which could potentially be

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