Apple Inc. Strategy Formulation

1720 Words Aug 5th, 2013 7 Pages
Introduction
In this project I am going to describe the Strategic and Marketing Plan of Apple Inc, Which is the biggest consumer electronics provider in the world. It provides wide range of consumer electronics in the market like MAC computers, IPOD, I Phone, LAPTOP, IPAD. It has about 49,400 employs and over 240 Retails Store all around the world wide out of it 218 are in US and 24 in UK rest in other countries.
I personally think that before studying the strategy of any organization we need to understand the basic of Strategic Management like What Strategic Management is?
What is Strategic Management?
Strategic Management is nothing else but plans defined by the management of an organization to achieve a long term goals which are
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It has driven the Computer manufacturing market for more than two decades. Mr. Steve Jobs who was expelled in 1985 was return as CEO of the APPLE Inc in 1996 with new Ideas and corporate philosophy. With introduction of successful IPod Player in to 2001 Apple has again proved itself as a Market leader in consumer electronics. Latest era of extraordinary success of the company is in iOS based Apple products like I Phone, IPod slim, I Pad and now I Pad 2. Now a day’s Apple is a biggest technology corporation in the planet with the profits of more than $65 billion. It has about 49,400 employs all over the world. Fortune Magazine most Admired company in United State in 2008 and in the world in 2008, 2009 and 2010.
Apple has over 240 Store all over the world and the bifurcation of these store in different countries are as below.
Vision Statement of Apple:
“Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them.”
Explanation of Vision Statement:
Apple lives this vision through the technologies it develops for consumers and corporations. It strives to make its customers masters of the products they have bought. Apple doesn’t simply make a statement. It lives it by ensuring that its employees understand the vision and strive to reach it. It has put systems in place to enable smooth customer interaction. It has put objectives in place to
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