make an attempt to include promo codes in radio and TV spots. He suggested that we “utilize codes to put money into a fantasy sport player’s account in exchange for signing up”. We intend to make use of this strategy; it will not only help with onboarding, but also allow our company to gauge which ads are most effective.
Distinctifans
Description: These fans follows sports out of tradition and feels it is important to follow hometown teams. This group is our oldest segment (45+) with the highest levels of income, accounting for 33% of our target market and our ad budget. The majority of our business-financial oriented consumers are included in this segment. Distinctifans see their support of their favorite teams as part of their personal
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Other elements listed as important to players are whether the site was recommended by someone the player knows/trusts, what kind of prizes are being offered, and whether the site has a large number of leagues .
COMPETITIVE ANALYSIS (PORTER’S FIVE FORCES)
Supplier Power:
The bargaining power of suppliers in the Fantasy Sports Industry should be considered medium to low. It would be difficult for any one company to drive up the prices because the businesses are not competing on price, but are competing based upon sites ease of use and complementary of products, such as sports news and analysis. Sites are able to charge for additional services such as complementary products and may be able to compete somewhat on these price points.
Threat of New Entrants:
The threat of new entrants is extremely high and not likely to change any time soon. The tools that are necessary to run a fantasy site have not changed very much in the past few years. Similarly, although, issues are being raised regarding whether antitrust laws are in question due to Disney/ESPN’s recent acquisition, Fantasy Sports regulation has been lax and investment necessary to start online businesses of this nature is relatively low.
Threat of Substitutes:
As mentioned above, the tools that are necessary to run a fantasy site have not changed very much in the past few years and are not anticipated to change in the near future; however, methods for accessing the sites are becoming more
Since the stadiums are most on the metropolitan areas, the fans from suburbs spend lots of expenditures, money and time, to watch baseball games. They give up the opportunities to do something else rather than watching games. Every year, the Major League Baseball receives more than $2 billion from advertising, sales of tickets and merchandise. And the “New York Yankees” got more revenues than the combinations of the other teams’
The Cleveland Indians fans have earned the reputation of being extremely dedicated and loyal to their team. According to Rosko (2016), Cleveland Indians’ fan base was ranked in the top 250 in the world. It is no secret that the baseball team has a devoted following, but it does beg the question who are these fans? The followers of the Cleveland Indians’ brand will be segmented into groups based on their demographics and geo-demographics. For the Cleveland Indians, this will entail categorizing consumers into groups based on age, gender, family size, and region.
DraftKings and FanDuel should not be allowed to operate because it is not a game of skill. The two companies both claim that their daily fantasy sport league games are of skill, while others such as the New York State Attorney General, Eric Schneiderman, believes it is a game of chance. In a statement to The New York Times, FanDuel said
For me when I watch sports (which is almost on a daily biases) it doesn’t take very long to see an advertisement for a fantasy gambling website such as Draftkings.com and FanDuel.com. Both of these companies have had issues recently with their advertising. Recently there have been two issues of false advertising against Draftkings and one issue against FanDuel.
In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.
My article written by Joe Drape discusses the agreement to merge two large fantasy sports companies, Fanduel and Draftkings. After a year filled with legitimacy questions by several attorney generals, both companies have struggled to stay afloat. The question that surrounded the two companies were based off whether or not employees of both companies were using inside information to target customers. Major class-action lawsuits were filed all across the country which deeply hurt the reputation and money supply of both companies. The merger, which is not set and stone, will allow the companies to prop themselves back up and as Jason Robins, the chief executive of Draftkings adds, “truly realize the potential of our vision, and as a combined company,
Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.
Fantasy football is one discourse community that I participate in every year along with my friends and family. If a stranger were to listen to any conversations we were having about fantasy football, they may not understand some of the knowledge that is required of someone to contribute to the fantasy football domain. This is true because within a fantasy football league there are many different phrases and terminology that we would not use on a regular basis.
Things like Direct TV's Super Fan package will be beneficial to a fantasy football player who has three different games to watch, all being aired at the same time. Sportsline has a league that plays for money called "Gridiron Guru League." This particular league's players are made up of 14 celebrities from CBS announcers, Jim Nanta, Phil Simms, Boomer Esiason, Bonnie Bernstein, Dan Marino, Gus Johnson, Randy Cross, Brent Jones, Steve Tasker, Steve Cohen, Tommy Tighe, and Clark Judge (WWW.boston.com, 2006). This is now taking the form of celeberty fantasy football, the endless possablilities for the media to partake in this fantasy world. Sports Center is trying to lanch a new talk show specifically dealing with fantasy football updates, player stats, and so forth. Already ESPN Boston radio has a Wednesday night fantasy show with Mike Antonellis and Bob Halloran. "On the newstands, publications about fantasy outnumbered the traditional previews about the upcoming season" (Wendel, 2004, How Fantasy games, 11).
Claritas MyBestSegments identifies one psychographic profile that aligns with the target market we are pursuing. The “Up-and-Comers” are individuals who watch ESPN and follow college sports; range from 25-44 years of age; work in management and professional job roles; and use above average technology. Up-and-Comers are young sports enthusiasts who work demanding jobs and are well versed in using technology. In addition, “Up-and-Comers” are individuals who willing to try new things. Consequently, “Up-and-Comers” may likely be part of the early adopters or early majority of the ESPN streaming
However, what these sports organizations do not know is that for example, “Fantasy football participants are not only more likely to attend more than one game, but also attend anywhere from 0.22 to 0.57 more games per season.”(Nesbitt & King, 2009, Abstract) This indicates that in particular fantasy football participants have a greater chance to come to more NFL games than the average NFL fan which means that the revenue off of fantasy sports owners would be greater than that of the average fan. Fantasy football is the most predominant fantasy sport out of the lot in our society so let say for example we put this into terms of variables. Our X in this case will be an independent variable which will be interest in fantasy football. Of course
restricted by regulations and fees will be much lower than on traditional fantasy sports providers. The project is
Due to more players entering into the market, the threat of rivalry is very strong.
Fantasy sports are a tradition that have been around since 1941. When Ethan Allen created a board game that let people draft fantasy teams. Fantasy sports are a tradition that over 50 million people play.Season long fantasy sports are still played by over 50 million users. Fantasy sports allow people to have fun traditions just like any other tradition. Congress made a gambling restriction law. But left an exception for skill based games like fantasy sports. If Congress believes fantasy sports are a skill based game and do not need to be restricted. Then people should be ok with fantasy sports. Fantasy sports are allowed under UIGEA except in five states because they are arbitrary classified as a game of skill. These games provide people with
Web portals in the past were seen primarily as gateways as was stated earlier, thereby limiting the creative control administrators could have over the design of the web site. Due to the shift in functionality of web portals however, as well as the added value of UCC, it has become increasingly challenging to design web sites where users can find exactly what they are looking for (Fang, et al, 2004). Prominent gaming portals IGN (Fox Media, 1996), and Gamespot (Deemer, et al, 1996), display the attributes of good web design, limiting the amount of useless hyperlinks, and utilises taxonomy for articles to make them easier for users to access the information they need. Gamespot also allows for a degree of personalisation within the site allowing users to select which background and forum theme they wish to use, whose selection will be stored with the user account information, and this personalisation can help the users feel connected to the portal, thereby ensuring their continued presence (Bellas, et al, 2004). A web portal needs