Are Codes For A Fantasy Sport Player 's Account Of Exchange For Signing Up?

The Cleveland Indians fans have earned the reputation of being extremely dedicated and loyal to their team. According to Rosko (2016), Cleveland Indians’ fan base was ranked in the top 250 in the world. It is no secret that the baseball team has a devoted following, but it does beg the question who are these fans? The followers of the Cleveland Indians’ brand will be segmented into groups based on their demographics and geo-demographics. For the Cleveland Indians, this will entail categorizing consumers into groups based on age, gender, family size, and region.

Since the stadiums are most on the metropolitan areas, the fans from suburbs spend lots of expenditures, money and time, to watch baseball games. They give up the opportunities to do something else rather than watching games. Every year, the Major League Baseball receives more than $2 billion from advertising, sales of tickets and merchandise. And the “New York Yankees” got more revenues than the combinations of the other teams’

Things like Direct TV's Super Fan package will be beneficial to a fantasy football player who has three different games to watch, all being aired at the same time. Sportsline has a league that plays for money called "Gridiron Guru League." This particular league's players are made up of 14 celebrities from CBS announcers, Jim Nanta, Phil Simms, Boomer Esiason, Bonnie Bernstein, Dan Marino, Gus Johnson, Randy Cross, Brent Jones, Steve Tasker, Steve Cohen, Tommy Tighe, and Clark Judge (WWW.boston.com, 2006). This is now taking the form of celeberty fantasy football, the endless possablilities for the media to partake in this fantasy world. Sports Center is trying to lanch a new talk show specifically dealing with fantasy football updates, player stats, and so forth. Already ESPN Boston radio has a Wednesday night fantasy show with Mike Antonellis and Bob Halloran. "On the newstands, publications about fantasy outnumbered the traditional previews about the upcoming season" (Wendel, 2004, How Fantasy games, 11).

Claritas MyBestSegments identifies one psychographic profile that aligns with the target market we are pursuing. The “Up-and-Comers” are individuals who watch ESPN and follow college sports; range from 25-44 years of age; work in management and professional job roles; and use above average technology. Up-and-Comers are young sports enthusiasts who work demanding jobs and are well versed in using technology. In addition, “Up-and-Comers” are individuals who willing to try new things. Consequently, “Up-and-Comers” may likely be part of the early adopters or early majority of the ESPN streaming

Professional sports has become one of the most popular industries in the world today. The media spends billions of dollars on advertisements and teams spend millions of dollars on professional athletes all for one reason, the fans. The fans ticket sales and merchandise purchases are what keeps all the sport teams around and prevents professional athletes from losing their jobs. There are three types of fans in the sports world, average fans, fanatics, and fair-weather fans.

Having been tasked with developing and implementing a comprehensive marketing and promotional strategy for the Staten Island Yankees, the Class-A short season affiliate of Major League Baseball's famed New York Yankees, the first priority would be to conduct a thorough appraisal of the organization's current situation. Playing within the confines Richmond County Bank Ballpark, a 7,171-seat waterfront stadium on the northernmost tip of Staten Island, the team recorded a total attendance figure of 192,568 in the 2011 season. This figure means the average Staten Island Yankees game drew only 5,663 fans, or just 79% of the ballpark's capacity, which is unacceptable to say the least. Last season was even more disappointing in terms of local support for the team, and as the Staten Island Advance recently reported "Staten Island has seen an estimated 30 percent drop in reported attendance from a year ago, dipping to 3,934 fans per game through the first 22 home contests compared to 5,663 per game during the 2011 season" (Waggoner, 2012). After a 30-45 finish in last year's regular season, in conjunction with the MLB Yankees roster deterioration over the last offseason, it is reasonable to expect a decrease in attendance similar to the 30 per cent loss seen last year unless a concerted effort is made to revitalize fan support and rebuild the Staten Island Yankees brand. The following sales and promotional strategy report will

Fantasy football is one discourse community that I participate in every year along with my friends and family. If a stranger were to listen to any conversations we were having about fantasy football, they may not understand some of the knowledge that is required of someone to contribute to the fantasy football domain. This is true because within a fantasy football league there are many different phrases and terminology that we would not use on a regular basis.

DraftKings and FanDuel should not be allowed to operate because it is not a game of skill. The two companies both claim that their daily fantasy sport league games are of skill, while others such as the New York State Attorney General, Eric Schneiderman, believes it is a game of chance. In a statement to The New York Times, FanDuel said

In 2008, a study showed that the percentage of people who watched football in America (30%) was equal to the combined percentages of people who watched the next three top professional sports. (Baseball-15%, NASCAR-10%, Hockey-5%) This shows how drastically football’s audience in the country has increased. It is hard to believe that such a huge organization came from the passion of a few men determined to revolutionize the sports world. An insight to how, when and where it all started might have the biggest baseball fan asking, “Is it Sunday yet?”

For me when I watch sports (which is almost on a daily biases) it doesn’t take very long to see an advertisement for a fantasy gambling website such as Draftkings.com and FanDuel.com. Both of these companies have had issues recently with their advertising. Recently there have been two issues of false advertising against Draftkings and one issue against FanDuel.

My article written by Joe Drape discusses the agreement to merge two large fantasy sports companies, Fanduel and Draftkings. After a year filled with legitimacy questions by several attorney generals, both companies have struggled to stay afloat. The question that surrounded the two companies were based off whether or not employees of both companies were using inside information to target customers. Major class-action lawsuits were filed all across the country which deeply hurt the reputation and money supply of both companies. The merger, which is not set and stone, will allow the companies to prop themselves back up and as Jason Robins, the chief executive of Draftkings adds, “truly realize the potential of our vision, and as a combined company,

Due to more players entering into the market, the threat of rivalry is very strong.

In regards to a customer profile those aged between 26-35 years old with children, an income between $22,500 to $75,000 would attend under 5 or 2 games per year. They would not necessarily be a baseball fan but are looking for family entertainment. This gives an understanding to motives behind why this market is attending and how to create a market strategy to their ideals.

As there are many important variables in this decision process that are not under the direct control of the sports marketer such as the players performance or lack of competition in match, it is vital to ensure that fans enjoy a positive experience. It is necessary in an increasingly competitive and cluttered sporting landscape to strategically manage the variables that are under the control of sports marketers. It is essential to the sports marketer to understand which dimensions spectators perceive as important (Michael D. Clemes, 2011).

Web portals in the past were seen primarily as gateways as was stated earlier, thereby limiting the creative control administrators could have over the design of the web site. Due to the shift in functionality of web portals however, as well as the added value of UCC, it has become increasingly challenging to design web sites where users can find exactly what they are looking for (Fang, et al, 2004). Prominent gaming portals IGN (Fox Media, 1996), and Gamespot (Deemer, et al, 1996), display the attributes of good web design, limiting the amount of useless hyperlinks, and utilises taxonomy for articles to make them easier for users to access the information they need. Gamespot also allows for a degree of personalisation within the site allowing users to select which background and forum theme they wish to use, whose selection will be stored with the user account information, and this personalisation can help the users feel connected to the portal, thereby ensuring their continued presence (Bellas, et al, 2004). A web portal needs