Joseph Schumpeter has highlighted the capacity of entrepreneurs to change the dynamics of business world. Sustainable development of a business is basically considered as a matter of corporate sustainability; however, this misconception is changing with new innovative entrepreneurs. The innovative individual entrepreneurs grab the opportunity available in the current business prospects to achieve the sustainable business through new ideas and techniques. One of such successful sustainable entrepreneurs is Mr. Ray Anderson, the founder of Interface, which has been discussed in this case study. Carpets are such item in our daily life that we use every day, but probably the consequences of traditional carpet manufacturing might never cross our mind. Interface has changed the misconception by adopting “new thinking” in various phase of their carpet manufacturing process, due to which it was able to achieve few of sustainable business properties like less pollution, more revenue and correction of environmental hazardous material. Interface is now a world re-known carpet company operating at various parts of world and Interface Asia-Ltd is one of them. The report covers various steps Interface has taken to be a sustainable entrepreneur and its effect in their business. 2. Sustainable Entrepreneurship Hockerts and Wüstenhagen ([2], p. 482) has defined sustainable entrepreneurship as the discovery and exploitation of economic opportunities through the generation of market
When talking about sustainability numerous people associate it with just protecting the environment. Sustainability is far more than going green, but it is a principle that many companies have adopted and have worked persistently to improve over the last several years. Sustainability is defined as the ability to continue a behavior indeterminately, but it also includes improving human life overall. Sustainable development is broken down into three pillars: economic, social, and environmental (Harich & Bangerter, 2014). Economics is the study of how people use resources, which correlates to the goal of sustainable development by using resources to their full potential (Laszlo, C., & Zhexembayeva, N., 2011, p. 60). Economic sustainable development allows companies to give their customers what they want without overusing mutual resources. Social development combines the social world with the physical realm to provide a good quality of life (Benoit, 2010, p. 7). Social sustainability focuses on the well-being of people and their communities. Environmental development, the most recognizable, includes protecting the environment by reducing pollution, recycling, switching of electronic devices when not in use, etc. All three of these pillars make up what is known as sustainable development. In this paper, I researched a company and their involvement in sustainability and how it applies to the
Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing
Bertrand Piccard quotes, “In the 21st century, the heroes will be the people who will improve the quality of life, fight poverty and introduce more sustainability. This is a powerful message, it sums up the concepts discussed throughout the course. Additionally, the case studies such as the New Belgium Brewery, SC Johnson and The Kimberly Clarke organization have been proven to practice this philosophy. As society progresses in its efforts to provide a more sustainable future, there is a fundamental foundation of principles that must be followed to ensure success. Sustainable business development takes into account the application of business operations as it relates to the three pillars of sustainability, which is a dynamic yet integrative place to begin this journey. DesJardins, (2006) calls for a re-imagination of the future to create a vibrant sustainable model; which forms similar beliefs to Piccard. In addition, organizations are more inclined to create sustainable practices based on consumer demand and the willingness of leadership to participate in sustainability programs.
Slowly he became market leader for that product. Entrepreneurship has been defined by several researchers as the progression of making a product or service valuable by gathering a distinctive set of resources and opportunities. This procedure comprises the set of accomplishments to recognise opportunities, business classification, evaluation and obtaining the essential resources, management and getting positive results. Furthermore, entrepreneurship has been seen as an organizational coordination that underlines the three extents: innovation, taking calculated risks and proactive orientation. There are many indications to provision the idea that the businesses which were engaged in entrepreneurial practices have been most effective and successful (Hills, Hultman & Miles, 2008).
Social entrepreneurship which has been applied in so many different ways by so many different analysts that it’s depth of vast complexity is still being unraveled and it seems it is still in infancy. It is a multi-interpretable concept and although the use of the term is widespread its use is either overrated or misused. Hence, it is important to firstly understand what social entrepreneurship really is.
One can think of a sustainable business as one that generates profits for its owners,
Sustainability is defined as the ability to endure.(1) Though the idea of sustainability can be applied to most anything from a sustainable ecosystem that has survived thousands of years to a sustainable workplace that uses green technologies. Paul Hawken captured today’s connotation of sustainability in saying “Sustainability is about stabilizing the currently disruptive relationship between earth’s two most complex systems—human culture and the living world.” (2) There are countless ways to live, work, and produce sustainably. Sustainability not only needs to be practiced by citizens, but businesses need to join the green movement as well. Without creating, following, and enforcing green policies, negative effects will be evident and innumerable
Governments, environmental agencies, and corporations alike have utilized the term “sustainability” in order to convey their respective agendas for general sustainability in environmental, social, and economic realms. In spite of their initiatives, there has yet to be a generally agreed upon, uniform definition for “sustainability.” This lack of semantic clarity has promoted skepticism among some parties, skepticism primarily focused in the legitimacy of sustainability agendas, as well as the idea of sustainability in itself (Context & Development, 1992). This essay seeks to inspect the concepts of sustainability generated by two
In the world of business, few men stand out as boldly as Yvon Chouinard, who since 1965, has been exploring, cultivating and innovating a whole industry of its own built upon a love for the outdoors. Chouinard’s life story revolves around the concepts of entrepreneurship, sustainability, and passion; in success and failure, and the great irony of economic status. This unlikely journey of a businessman can best be explained through, Yvon’s background, his skills, traits and qualities, and lessons learned (I) have learned from the research process.
Sustainable development is defined as “Development that meets the needs of the present generations without compromising the ability of future generations to meet their own needs” (IISD, par. 1 ).
Communication of the high need of sustainability goals to all members of the company, Everyone needs to understand and be committed to ensuring that the same is met.
According to Petrin, (1994), entrepreneurship has been observed to be a driving force to the sustainability
The greatest challenge faced by many organizations today and especially the labour intensive industries is ensuring there is a sustainable
Entrepreneurship is the process of designing, launching and running a new business while social entrepreneurs launch the business and implement solutions to social, cultural, or environmental issues simultaneously. Bill Drayton once said, “There is nothing more powerful than a new idea in the hands of a social entrepreneur.” In the world, there are billions of people have no access to education, healthcare, clean drinking water, food and even the basic human rights and respect. Violence, poverty and more global issues are at the alarm rate nowadays. These matters have to be tackled immediately before it is too late to do so. In our opinion, social entrepreneurship is the best way to help the needy and overcome the problem.
The primary objective of these two books is the sustainable development of private enterprise, and despite fact that they have been in existence for a couple of years since production, the content and key topics remain extremely pertinent to current arguments about sustainability of the environment, and climatic change. The commitment made by the two books is best comprehended by viewing them in connection to the idea of sustainable development.