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Benefits Of A New Innovative Entrepreneurs

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Joseph Schumpeter has highlighted the capacity of entrepreneurs to change the dynamics of business world. Sustainable development of a business is basically considered as a matter of corporate sustainability; however, this misconception is changing with new innovative entrepreneurs. The innovative individual entrepreneurs grab the opportunity available in the current business prospects to achieve the sustainable business through new ideas and techniques. One of such successful sustainable entrepreneurs is Mr. Ray Anderson, the founder of Interface, which has been discussed in this case study. Carpets are such item in our daily life that we use every day, but probably the consequences of traditional carpet manufacturing might never cross our mind. Interface has changed the misconception by adopting “new thinking” in various phase of their carpet manufacturing process, due to which it was able to achieve few of sustainable business properties like less pollution, more revenue and correction of environmental hazardous material. Interface is now a world re-known carpet company operating at various parts of world and Interface Asia-Ltd is one of them. The report covers various steps Interface has taken to be a sustainable entrepreneur and its effect in their business. 2. Sustainable Entrepreneurship Hockerts and Wüstenhagen ([2], p. 482) has defined sustainable entrepreneurship as the discovery and exploitation of economic opportunities through the generation of market

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