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E-Business: The Body Shop

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The internet has transformed many organisations be it big or small, creating many positive and negative impacts for the business. This essay will list and discuss the advantages and disadvantages for an organisation using e-business to carry out their own business activities. Throughout this I am going to evaluate both of these aspects.
E-business also known as electronic business is the conduct of business processes on the Internet. These electronic business processes include buying and selling products, supplies and services; servicing customers; processing payments; managing production control; collaborating with business partners; sharing information; running automated employee services; recruiting; and more. (Rouse, 2012) I have chosen The Body Shop as my organisation to discuss. The Body Shop has expanded their business to online as well as having hundreds of stores on market streets all over the world. By using e-business it has introduced them to a wider audience of people and is keeping them up to date with their competitors.
There are many pros and cons to using e-business, The Body Shop has given their customers a chance to buy their products online. This means that customers can purchase items from the comfort of their own homes. This can benefit the people who are housebound or disabled because they can turn to online shopping. This will boost profits for The Body Shop keeping them in competition with the competing businesses, also gaining a better

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