Benefits Of Non Vegan Meat For Bbq

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While BBQ season is on, SOA encourages people to use an organic meat for BBQ and share photos, tips and recipes with each other and SOA with the opportunity to win prizes.
Advantages Disadvantages
Support the idea of healthy lifestyle
Involve target segment into participation in SOA`s activities
Encourage people to communicate building a community
Encourage people to share the information with #, spreading the word
Create an integrated communication and make it emotional, especially for those who are concerned or proud about BBQ
Provide target segment with valuable information
Prizes and awards, which would be memorized especially by winners
Showing support and concern to a target group Requires investments for prizes
Can create issues with those who are eager to win
Can create issues with vegetarian or vegan people
Easy to copy by rivals.

According to FCB Grid (R. Voughn, 1986), which can define customer`s perception of different types of advertising, we can refer overall current website communication of SOA to ‘high/low think’ sector, depending upon the individual attitude. However, larger audience could be attracted through high emotional involvement, due to EKB Model of consumer decision-making process (Blackwell R., Engel J., Miniard P., 2006). And this particular campaign possesses very high level of emotional involvement and engagement of the audience. This campaign is advanced, it involves people into communication and makes it personal, entertaining and

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