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Black Friday : The Beginning Of Christmas Festivities

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Black Friday, is a day that is quite familiar to most if not all Americans. Set amicably on the fourth Friday of every November, it represents the beginning of Christmas festivities. This means shopping sprees are kick-started with people (consumers) visiting the numerous retail stores spread across the country. A considerable number of retailers open very early in the morning, closing late into the night to tap into this big opportunity. Black Friday is one of the most profitable shopping days for consumers in the United States.
Black Friday comes after Thanksgiving and sits a day before an even bigger shopping day, Cyber Monday. It is estimated that during this time, retail purchases account for over 25 percent of the total annual retail sales U.S (Swilley & Goldsmith, 2012). For instance, as of 2009, Black Friday sales generated over $590 million with Cyber Monday surpassing the sales by over $880 million during the same year. Even though a high spending power can be accountable for a surge in sales; a period such as Black Friday requires the application of various marketing elements in order to attract the high volume of sales among customers. On the other hand, it is period that pushes the producers and retailers to the limit in order to meet the sudden upsurge of products in the market. Accordingly, a day such as Black Friday presents a perfect opportunity for consumers to leverage on the favorable pricing of products, while on the other hand, producers and retailers

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