Blair Water Purifiers India

Their strategy was about customer service rather than profit or revenue. The growth was built on creating new products for the existing target market.

The company was recently presented an opportunity by its largest retail customer to significantly increase its share in their private label manufacturing. The prospect of growth was risky, since it

The company is the corporation’s question mark performer and has the potential of becoming a star performer given the limited competition in the market. The company has the advantage of the parent corporation’s 25-year-old positive reputation as a local family owned business known for the quality of their products.

The company has recently decided to expand its product line to include a product that is a deviation from our traditional offerings. The expansion presents two potential outcomes. Outcome one has a potential for profit, incremental growth, and additional market share for the company. Outcome two has a potential for financial loss, reputation or brand damage and reduced market share.

According to Bezos, as the company grew from nothing to a successful organization you not only figure out how to do but what to do. And this happens as the company grows from a one many company to large company. So as the company grows bigger you figure out different ways to convince consumers. (Gregory T. Huang. (2010))

17. To persuade at least 15% of our main competitor’s customer base to switch brands.

By end of 90’s the company was dominant in many of the categories it competed in. The challenge was found in whether it can continue its dominance in it’s new, expanding product ranges and could maintain its dominance and synergy in its all categories on low and high price offering in hardware, home furnishings, office and house ware, while maintaining its management and corporate structures.

Low sales numbers, fraudulent sales data, and improved employee communication methods were several big issues plaguing the organization and the HR Department. PAC 's reliance on one customer for the majority of sales leads to low sales as the company cut back on purchases. In light of these sales, PAC should work to increase marketing activities in its present markets while working towards expanding to new potential ones. This course of action benefits PAC as it collectively helps generate more contracts and a stronger customer base for sales.

Marketing has evolved through a change in production and consumption due to the advent of new technology (Ranchhod, 2004). The development of technology has also driven the globalisation of communication. During this period, consumers are facing a variety of choices (Jackson and Shaw, 2009). Thus, companies need to actively embrace these changing factors to grow their business and succeed in the marketplace.

On the other side, the position of senior market specialists requires identifying industry trends, evaluating new business opportunities, and establishing sales goals. Specialists are team players who develop general market and specific client strategies to help the account executives obtain a sale. Market specialists needs to be strategic in identifying patterns, anticipate problems and provide relevant solutions. They are relator and work as a team to achieve a goal. Their talent of individualization and positive attitude motivates the team to achieve maximized productivity. They are arranger who has to be organized in preparing and executing little possible details by following a standard approach. Illustrating signs of a visionary, Green’s talent of inventive way of working makes him capable to be a successful senior market specialist. However, Green is struggling with his position due to following reasons that he can work on by changing his perspective and managing up:

In addition to increased sales, the company sets out to enhance the number of the overall customer share that they have.

The strength of Philip’s current organizational structure lies in the fact that it organizes around market needs, rather than products and core competencies. The company continued to bring

In today’s modern era, the world is moving faster than ever, every organization is running a race of gaining maximum market share, and so as the customers, for their organization’s long-term growth but only those companies who transform themselves according to the need and requirement of the customers are able to achieve success and profit they desire and that’s what exactly said by Theodore Levitt (Head of the Marketing area at the Harvard Business School) in his article “The Marketing Imagination”.

| WO Strategies: * Make merger and acquisitions in order to improve the marketing strategies. * Improve their advertising using new methods.

On the other hand, buyers were more increasingly focusing on value and healthy foods. This condition can force McDonald and its competitor to offer product innovation that can attract the buyers and match with the buyers' requirements.