Booth Design Research Paper

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Are you trying to get more exposure for your business? Are you considering attending a trade show for your industry? Attending a trade show can be a great way to network with people and meet potential customers. But without the best booth design possible, your booth may not get as many visitors as you'd hoped. Here are some tips for how to make the most of your trade show experience: Don't buy a stock booth: The best booth design for your company will start from scratch. When you stick with a standard square booth design, potential customers and clients are likely to simply overlook your booth on their way to one with a flashier design. Some of them may get the impression that you're a new company and aren't going to stick around for very long. But a professional design company can help you come up with a booth that promotes your company and gives your brand the image that you're wanting to convey. Instead of an ordinary square booth, you may wind up going with one that is curved or otherwise not a regular rectangle. Pay attention to your backdrop: Your backdrop is going to be the first thing that people see as they approach your booth. If you have a good place …show more content…

With all of the people who are going to be stopping at your booth to ask questions about your company, just a couple hours may start to feel like much longer. For best results, consider planning for at least four people to work the booth. This way, one or two people at a time can stay in the booth to interact with customers, while the others can be off resting or otherwise sizing up the other booths at the trade show. While two people may be able to accomplish the same thing, if one of you happens to become ill or gets stranded somewhere at the last minute, the burden for the entire trade show will fall on just one person's

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