Bounty Paper Towel Add

1027 Words5 Pages
Bounty, the quick picker upper! When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to…show more content…
The most obviously demonstrated and expressed message of “Makes small work of BIG spills” contradicts the implicit message that sure, it makes small work of big spills, but paper waste adds pollution to our population versus using cloth towels. The hidden message of complication within our society falls short of the intended message; however, the pollution factor has to be taken into consideration before buying such a fast and easy acting product. Sure, for some, that message would never be brought to light making the decision to buy Bounty, a no brainer. But for some, that might be the deciding factor in whether or not they purchase it. Bounty paper towels have been commonly known to pick up messes. However, when the hyperboles and enlarged items are shown in this way, it makes it seem like the brand is now bigger and better than ever. Designed with children and parents in mind, the author uses logical appeals of “big messes” to appeal to the intended audience. He does this in a way that sets the audience up for an ultimatum. You choices are to either buy the paper towels or have a 14 foot Popsicle on the floor in your kitchen. The answer is obvious here. By alluring the audience through definitive logic, the author implies that without “Bounty”, you will have messes galore. The display of two oversized items defends his implication. Bounty does an

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