Brrene Brown Target Audience

The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.

With the advent of the internet, one of powerful industries in society was born: social media. Although companies like Facebook, LinkedIn, Twitter, YikYak and others differ in purposes, each share one major purpose with the rest: human connection; whether it is for entertainment or commercial purposes, for superficial communication or deep, the human race is all about connection between individuals. A sociologist, Brene Brown, once reaffirmed this, asserting, that the fundamental design of humanity was for intimacy and connection. When someone feels shame it is the fear that one is unworthy of such connection. Because of this versatility, drawing emotional appeals and personal connections can strongly support logic and

Now and days people do not write or call each other they just go on social media, such as Twitter, to see what their friends and family are up to over the holidays. According to google trends, during the time span of December 28 to January 3 of 2014 to 2015, the amount of people who visited the online site, not including the app itself, increased by 5%. Twitter is a connector according to The Tipping Point because “connectors are social glue: they spread it” (Gladwell 71). Connectors are people or things that help spread the word about something. Twitter also trends because it can help social activists get their word out about their activism. For example, Will.i.am is a social activist has a twitter account to get is word out about his fundraiser I.am.Angel Foundation to help get the education kids need that are unfortunate to have it. According to the official Twitter site it is stating that they will continue to help Twitter be more popular in the social media era. It states that to them it makes sense that will continue to know what is increasingly popular and know what is important in “news organizations, retailers, first responders, government entities and more” (Kolb). In the book The Tipping Point, it stated in example of how a brand Airwalk, type of shoe, increased their sale and how to successfully market their campaign. Twitter does this when they are

As a questioner it is your business to locate the best applicants accessible among those that apply to your organization. A vital point to recollect is that while a hopeful must have the capacity to utilize the advancements, dialects, and apparatuses received by your organization, it's considerably more imperative to comprehend what the competitor can do notwithstanding the particular prerequisites of the employment.

The world we live in is a very competitive one. To be successful, in this world one needs to have the connections so that one can succeed in life. In “The Limits of Friendship” by Maria Konnikova and “We are a Camera” by Nick Paumgarten, we see that technology can help build these connections. It is through these connections that One way these connections help make people successful is through our close interpersonal connections, modern day technology, and social media. These three outlets are modems of opportunity because they allow people to connect in ways never thought possible. By using technology and utilizing your close support group, people can become successful on their way and in the professional world.

Today, an expanding number of shoppers are utilizing at least one types of online networking to interface with loved ones. They are sharing EVERYTHING that goes ahead in their life. What an open door for brand mindfulness and item advertising! Future clients are shaping feelings about you at this moment and you have to comprehend what they are considering, and of more prominent significance, what they are stating to others.

However, John is missing a crucial aspect that businesses must add to obtain value from their customer basis, he must find a way to create an online relationship with his current and potential customers. Engagement is the key to trust, conversation and social media gives your business a voice. Social media is no longer a trend; it is a necessity for business. With a strong Social Media presence, 401 Games can effectively interact and share online with customers, which increases its brand visibility. 401 Games can also use its Social Media pages to obtain personal feedback from customers. Social Media is a dialogue where people with similar interests can interact and share things that they like and dislike about a product or the business. Consumers do not limit their online expressions and opinions to businesses with a Facebook page or a Twitter account. By not engaging in social media, 401 Games is ignoring these discussions and limiting their ability to participate, apologize or defend. Social media is the best way to find out what your customers are saying about your brand.

When any consumer likes a Facebook page, monitors a brand via Twitter or relates with a brand's existence on various social media networks like YouTube, Google+ or Twitter, a connection forms between the brand and the customer (Hennig-Thurau, et al., 2010). 19% of customers buy "often," and twenty nine percent of the customers buy “sometimes” due to their bonding with the brand. “There is a definite correlation between a customer liking a brand online and consumer's possibility to buy that brand," according to Social Vibe CMO John Capano. "People often follow brands on social media sites not because they find them adorable but because they want to acquire something," pointed Lieb. All Likes may not be equal (Libai, et al., 2010).

Online marketing campaigns widen the chances for more people to see the brand. Marketing the business in magazines, newspapers, and ads are great ways to get brand awareness out to the local public if it’s the target market the business wants to hit. But lets face it; people are now getting their hands on tablets, computers, and cell phones. These are electronics that are taking over our lives because we are constantly checking news, emails, social networks, and web browsing online. So what better way to market the business brand online where people are constantly connecting to for work, school, shopping, and connecting with others and have more of a change to see the brand versus the old fashioned paper way that have less of possibility of getting into the hands of people and less of an audience.

Human beings need to feel connected with family and friends to provide us with the needed emotional support (Harris). Social media offers an easy way to stay in connected with many different types of people. We can stay connected with others regardless of where they live. It is being used in many different ways, such as socializing, exchanging ideas, sharing creativity, and collaborating with others.

Based on the behavior of people who are using various social media sites, studies show that they interact with one other in a trusting and communal way and this simply proves the strength of digital interaction and the power of connection. The main issue that the marketing people face is that consumers are no longer satisfied with traditional advertising as the main source of product information, hence social media serves as the solution to this dilemma as this has become a community wherein consumers share their own direct experiences with various brands,

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

In today’s business world, social media is being discussed on a daily basis. This phenomenon has taken over the marketing and advertising industries and has changed the way they handle their efforts to attract customers. There is a big misunderstanding that social media are only popular networking sites such as Facebook and Twitter, but as defined by the Merriam-Webster dictionary, social media are “forms of electronic communication (as Web sites for social networking and micro blogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos).” The rise of these online communities has given companies an opportunity to engage in conversations with their customers. This in

In the book, Positioning: The Battle for Your Mind, two authors, Ries and Trout, illustrate how efficient positioning a product can affect the recognition of the target market. In addition, it is an outside-in approach to the business marketing. In other words, the marketer considers a business with the prospect’s mind rather than the products. First and foremost, the authors introduce the concept of positioning---“Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect. That is, you position the product in the mind of the prospect” (Ries & Trout, 1986). Moreover, the past strategies for marketing no longer match the present market, and Ries and Trout believe that communication itself is a big problem. Since our society is “over-communicated,” customers might receive overwhelming information. People’ s minds can only collect a narrow amount of information and it blocks out the rest of irrelevant information; therefore, this can explain the reason why some advertisements fail to attract the attention of consumers. The authors provide several statistic data to support their statement about the over-communicated world. Obviously, 57% of the world’s advertising is offered by the United States, America publishes more than 30,000 books per year, and the average of American family watches around 51 hours per week of television. Therefore, American customers receive too many messages from different mediums, such as television, books, and

Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as