Introduction We establish a young and innovative company called Clabe. Our company sells four kinds of sports products with high quality and reasonable price, including football (Ronaldo), driver’s helmet (Honda), tennis racket (Nadal) and Ice hockey stick (Panda) Our goal is to provide sports products and services with all the ethnic. In order to respond to the change of the market, our company focuses on the quality of products and continuously invests in R&D department. Besides, environment-friendly manufacturing method is also used during the process of operation. Our main strategy is focusing on creating brand image and making it unique. It is because of the premium quality and the differentiation of our products that we have a comparative advantages, so we can pass along the high supplier costs to the our customers. As for Human Resource Management, we choose Peter Monroe as our manager and set a board salary, wages of sales representatives, Education budget , and work conditions (respectively at the level of 5000, 2200,2500 and 2600). In terms of five factors to improve, we choose implement health and safety law, public transportation card for employees, teambuilding, flexible working hours and fitness program for employees. Executive Summary We built a sports equipment company on June in 2014. This report is going to analyze the performance of company and point out the methods how to improve its shortage by using diagrams, figures and financial
The company is facing some issues with respect to the market sales currently. As said by Myron Rangard, National Sales manager, “retail level competition increased, authentic and high quality products are available in the market”. “ It’s difficult to find the products in South America and the political situation in Africa is causing the problem. The company has to contend with the government as it not allowing exportation due to national significance”. The competitors count has increased to 11 since the past few years. The procurement officer, David Olsen stated that “competitive bidding has caused a decrease in the gross margin and even the bargaining position eroded”.
The high-end products have placed the company at an advantageous position different from the rest of the competitors. The quality ingredients and concern for employee welfare are among the factors that have contributed to the businesses strengths. The company maintains a quality internal relationship with the employees through the provision
The report provides an analysis of profitability, assets utilization & liquidity and financial stability methods of ABC Sports Ltd. The method of analysis used ratio analysis, which including Return on Assets (ROA), Inventory turnover and Current Ratios. All calculations can be found in above diagram.
There are many important considerations in the process to fill an opening within a company. Hiring managers and any committees involved have several important areas of concern to address. Making sure the process is legal and fair is a top priority, as is selecting the best person for the job (Hynes, 2010, p. 273). How can a company best accomplish the tasks involved in hiring key members of its team? This can be accomplished through good planning, collaboration and adhering to the highest legal and ethical standards throughout the process.
The main goal of every organization is to create a friendly, healthy, and ethical work environment. A heathy work environment will create happy employees and customers. As learned in the Hawthorne Studies happy employees promote productivity. The article “Creating an Ethical Culture” by Gebler discusses seven steps to create a friendly and healthy work environment that will be successful in our society. Some important aspects that an organization should consider are financial stability, communications, systems and processes, accountability, alignment, social responsibility and sustainability. According to Gebler if an organization thrives in each of these areas then they will be a successful
The purpose of this assignment is to do research on implementing new marketing plan in order to improve the effectiveness and efficiency of the business performance. The observation will closely examine each step of preparing actionable marketing plan. Particularly, the research will go through analyzing different aspects relating to marketing until the implementation and control. In this assignment, the process of creating and implementing the marketing plan will be discussed by giving a practical example of the Uzbekistan based retail store chains “ARTEL”.
Discover card is always about promoting new ideas and innovation within the company that like to hear feedback from employees on suggestion and tips to how to make daily work life easier. Every year each employees must submit an intrapreneurship which is the process of promoting innovation within the structure of an existing organization. Discover makes is easy they set up internal website that employees go to submit their idea. Discover then follow up with the process if proceed to go father with the idea or need so clarify information on the innovative idea. On the website also displays the progress on the Intrapreneurship and whether or not the idea was already submitted. If a person already submitted the same idea to the company it would have a red check next to the idea, but if it has a green check next the idea it was the first time that idea was submitted to the company. The average time the idea to be processed for an approval can take up 6 months depending on the necessary step to making sure that the idea benefit all employees that will be use it. According to Successful innovation depends upon effective communication of the business value of innovation. Yet different stages of the innovation process require different communication strategies. Companies who have recognized the different elements of the innovation process are able to target their communication mechanisms to achieve the best results from organizational innovation.
In the above figures shown states the break-even analysis of Tito’s and Tita’s Laundry Shop. This is the period where the business can cover up all the expenses and produce a profit (The Balance, 2017, para. 2). The business will be able to reach its financial stability given the amount of 33,600nzd sales that will put the business in a profitable position. This will be observed on the following year of operation of Tito’s and Tita’s Laundry Shop as the researcher focus on developing the marketing strategy proposed for the business which then helped the business to generate a profit. Relating to the Ratio analysis of the business. It is seen that on the first year, the business is struggling to attain a positive outcome but then eventually maintain a healthy financial status in terms of the assets and profitability of the business. The researcher is confident that this business will succeed relying on this financial forecast shown above. Along with the proposed marketing strategies and system that have been developed.
The financial analysis above indicates that the company is not in a sound financial position. Therefore, drastic measures have to be implemented in order to improve its financial position. Otherwise, the company might face huge financial difficulties in the future. Financial difficulties often lead to insolvency. In addition, the company’s business model is not congruent with the modern business environment. This is because the company lags behind in the adoption of modern equipment and introduction of delivery
Building and managing a company to become successful takes lots of hard work and determination from the company’s management. The founders of the technology company Hewlett Packard (HP), Bill Hewlett and Dave Packard set out to do just that. The vision of success for the company was clear to the founders. Bill Hewlett and Dave Packard formed a two-person company in a rented garage, which was the original Silicon Valley startup. Working with limited resources, the pair created a series of products and set the course for a legacy of innovation and leadership. However, this paper provides a review of the history, strategic direction, and the management practices that describes how HP encountered a downturn under one leader and
Over the past long period, products and brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand, product, market segmentation and target, a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning, resource allocation and tactical marketing.
The purpose of this report is to analyze and reflect a professional business practice throughout a three months placement course at ROKSANDA. I will begin with the company and brand philosophy by imputing its history, market level and funding sources. From there, a thorough explanations of the brands supply chain which consist of the design process, sampling developments and production management. Along side, I will list out their respective roles and responsibilities from the hierarchy down. Further more, I will describe the customer profile by evaluating and explaining their target customers. In conjunction to that, an analytic research on the brands competitors will be taken place. Lastly, I will reflect on the skills and knowledge that
The main purpose of this report is to give a brief description about the current situation of “MagRus” business by using their sales data in 2014 and 2015 and compare it with the current retail industry details. The subject business named “MagRus” is a retail business which is selling
The executive summary includes the segment and process of marketing to be included in the marketing plan of business to introduce new product launch in the market. There are various segments of market emphasized in the study focusing upon the operational activities of the company. The first perception highlights the new product launch in the new market environment and in the second market perception; it highlights the launch of new product in the existing market. The product selected here is muesli cereals, which is going to be introduced in the segment of market in China. The company selected here is Hubbard Foods Limited who is working with its business in New Zealand. The company needs to gain access to methods of increasing market share and the total market size of Hubbard foods limited. Gaining of market share is an aggressive strategy in business, which is used by most of the business owners to make strength of organization in order to compete with competitors. The most important thing to increase market share and market size is to acquiring and securing more customers for the company by doing promotions of New Zealand natural and green environment means healthy and green image of country origin. Hubbard foods have to select niche marketing strategy to sell their
First, this assignment write about the definition of the Performance Management and Appraisal, after that will explain methods of evaluation will not only cover traditional mended but also modern method, it will ensure this assignment will get a picture what the current environmental of the Coca-Cola