The company chose to discuss is Best Buy. Best Buy was founded by Richard Schulze in 1966. It was originally called Sound of Music before it changed to Best Buy in 1983 (Best Buy, 2016). The company is a leading provider of technology products, services and solutions (Best Buy, 2016). Given that this company strives to keep up with trends in technology, they keep their mobile applications up-to-date as well. Best Buys mobile app is successful and has more than 5 million downloads. I believe the app is successful because of design and content. The design is well done because it is simple. It has a dropdown box as well as a horizontal shopping menu. It has pictures that correspond with each department in Best Buy. For example, a picture of …show more content…
If you text “APP” to 332211, you are able to download and use the Best Buy app without searching for it through the Google Play or Apple Store. Once the consumer has downloaded the app, they can use bar code, QR code or product scanners to enhance usability when searching for a product. After you have found the product you are searching for you can go to the ratings and comment section to see how other customers feel about this product and their experience with Best Buy. This creates a bond between the customers and the store because they can express how they felt about the product, which makes it easier for others to determine whether or not they want to purchase the same product. The app enhances ease of use through the live chat customer service option because those who may be uncomfortable talking on the phone can chat via the app. The app also uses location services to keep the customers informed on the nearest Best Buy location with the store hours listed. The design is a simple blue on white background with a plain font, but bold when necessary. It is easy on the eyes. All of these attributes work together to create a nice experience for the user, which will bring the back in the future, creating brand loyalty. As for areas of improvement, I did not find any that stood out to me because the Best Buy mobile application was easy to use and had many feature to improve the user experience with a simple, yet effective
In the Millennium year, Best Buy launched “Bestbuy.com”, and diversified products, which includes large appliances, Hi-Tech products, and digital contents were sold online.
Another area of concern is the fact they do not offer online store integration. In the digital age, an online store should be a given. But hopefully that will be something they would consider adding in the near future. And then there's the fact that they don't offer a gift card option. Again, in the digital age, when everyone shops online and giving and using gift cards is so popular, we think they are really missing the boat on these
Smartphones and tablets are anticipated to grow and play a bigger role in how people are shopping. Mobile offers customers the convenience of mobile ordering and helps to create customer loyalty since they will be able to track past and present orders all in one places (Vine, 2015).
This path impact’s Bon-Ton’s marketing strategy because Bon-Ton should focus on developing their app. For example, Bon-Ton could use the app to list coupons, as well as other promotional giveaways, sales and special events. In addition, the app could list the phone number of who to call if a customer has a question about their order. The app could also list the most popular products or clothing items by age group to market directly to different ages. It is important to develop the app and market to customers on the app because it is a main way that people access the online store. Bon-Ton should also work to develop the app because if it is well developed customers would recommend the app to their
Both AT&T and Verizon are exceptional in their reliance on social media, websites and e-commerce systems to attract, sell and serve customers. Each of these companies also has designed each element of the customer experience, from being in their stores to look at their latest phones to purchasing additional services online from the standpoint of accuracy, ease of use and speed. In evaluating each of these two companies as a consumer, several insights immediately were apparent. As each of these company's stores' are designed to minimize the wait times for existing customers while also making the process of getting started as a new customer relatively easy. This is a big improvement from just five years ago, where it was common to walk by the Verizon store visited for example and see a long line of customers out the front door. Clearly Verizon has been able to get more of their customers onto their website to complete transactions, based on personal observation. AT&T's store, also in a local shopping area, also shows comparable improvements over the last five years.
Established in 1966, Richfield, Minnesota-based Best Buy Co. is the largest consumer electronics retailer in the world. As of 2012, the company occupies about a quarter of the market share followed closely by Wal Mart and Amazon. Through the years Best Buy has managed to outperform competitors constantly by adapting its business strategy to consumer needs.(Exhibit 1: Full SCEQ analysis)
Conclusion: Big-Box retailers are using technology to make shopping more convenient with online mobile tools to shop from home and other resources to make store shopping in store quicker and easier.
The app will mostly be focused on things that reflect the website such as products and upcoming on-site visits. Also the website and mobile application will help customers report damage, defect, and dissatisfaction with a product or an experience.
Everyone prefers to purchase using a mobile app as they find it more interesting and quick. This kind of service was not that famous many years back, people used go to markets and buy goods by themselves. Consumer nowadays are always busy with their hand phones and m commerce took the
I really thought that Yahoo! Shopping would be better, but it is not. The site is fairly bland. Searching for a product is easy but the site
Find me app is an app that makes life easier, it’s a smart phone application that provides the customer with what he/she wants by listing categories where each category provides the customer with each shop , restaurant , brand name and promotion and that’s exactly what the customer is looking for or needs in his/her daily life. Simple steps to follow when using find me application, the First step is when the customer logs into his/ her find me application account , he/she will be able to see promotions listed along with their availability and expiry dates , which that is the most unique feature about this application .The second step is choosing the product promotion. After pressing the promotion icon ,the customer will be able to see the slightest appealing promotion along with the location of the store that provides or sells it , which that’s why find me app is unique , isn’t that cool ? .
The major advantage of having a mobile app is convenience for your customers. Why would any customer go to your website to order a product or service when he can order it through a competitor’s app? In order words, customers order products and services through an app with higher speed and more convenience.
The primary objective of this application will be to make it easier for potential customers to find the service via one app that fulfils their demand and needs. I personally believe this application will make customers life easier as they can plan their day accordingly and saving time as you can find all the services you may require in one handy application instead of searching the internet or yellow pages and having to call numerous places which I believe to be inconvenient for the customer. I have carried out market research and there is a demand and a need for this type of app as shown by customer feedback. In todays society we place emphasis on time,quality,service, and cost. This app will help to fill a gap in the market and further enhance customer experience and help small businesses to draw in customers which they could
The first month, approximately 10% of the total sales came from the app. By year 's end, sales through the mobile app were at 35% of total company sales. As of February 2015, 27% of total sales come from the mobile app, 35% on smartphones, 10% on tablets, and a meager 28% on conventional PCs. Mobile commerce accounts for 72% of their total company sales, and the app is becoming a more significant player.
As consumers spend most of their time engaging in online shopping apps, scheduling business appointments and playing online games on the mobile phones, business owners have tapped into this bandwagon to develop apps tailored to their customer needs. This is a smart move by businesses especially in the 21st century where virtually everything is reliant on social media networking. In the last decade, mobile apps are enhancing business to business (B2B) and business to customer (B2C) collaborations. It is the age that e-commerce is inevitable for every entity that seeks to connect with its customers and trading partners alike. In this context, the business is seeking to assess the suitability of creating an app for its customers to use. This