Why Your Website Should Be Mobile

Before Mobile Marketing determines which pricing strategy to choose, the organization should consider the overall objectives. Which pricing strategy will fit best with the objectives of the new product development? Is the purpose to make the most amount of profit the fastest way possible, or to develop a long lasting relationship with the target market to establish long-term profitability and growth? Determining the key objective will help to discover which pricing strategy works best, however, the company has to make a profit to continue business. According to M.U.S.E. (2013), pricing involves the customer demand schedule, the cost function, and the competitors’ pricing. All three factors need to be addressed during the discussions of the following pricing strategies.

3.what is the biggest concern most cell phone users have about using m-commerce service? What are some other concerns?

Most of the women’s do the online shopping through apps. Extra budget is required in 2011 to engage effectiveness. Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and

Increase the digital advertising in the mobile. According to the Score mobile shopping in increase $396 million to 2.4 billion in 2010. Through creating new features for other iPhone devices will reduce the gap between tablet and smart phone devices. The main goal is to expand and create new features for existing customer and new customer.

In the past year web traffic from smart phones has increased by 84%. This shift has created a need for companies to be able to communicate with their clients effectively via a new technology and has afforded some issues- tiny screens for instance.

Mobile commerce business also called M- ability to provide the individual components, e-commerce, as mobile devices such as mobile phones hand platform.

Moosylvania (2012) Impact of Mobile on the Path to Purchase. Retrieved November 08, 2015 from http://moosetracker

The use of mobile phones and smartphone devices has completely changed our view of just a few years as it has become the most common tool for communicating, socializing, selling and making purchases, etc. Most mobile marketers do not understand the need for mobile experiences. Mobile marketing creates intimacy between the dealer and consumer as it can also allow mistakes that can cause great loss in business. Hence Mobile App is such a personal medium; it is crucial that you avoid certain mistakes and concentrate on the cruciality of making your app even better.

Have you really thought about the user interface (UI) and the user experience (UX) of the mobile application or the website of your business? Well, if you have not, its high time you start considering these vital aspects of web branding and presence. The website and apps with outstanding user experience and user interface have a lot of active and outspoken users. If you want your clients to become loyal to your brand, app, and site, you have to make more investment in the user interface and user experience of your business site or/and mobile application.

Back in early 2011, I was working for mobility unit of a major IT giant. I still remember how difficult it was to sell the idea of enterprise wide mobility solutions to even our internal stakeholders. The scenario has definitely undergone a radical shift in last couple of years. Not only are organizations embracing enterprise mobility but they are doing so on a priority basis. 67% of CIOs and IT professionals believe mobility will impact their businesses as much as or more than the internet did in the 1990s. [1] Mobile is no longer a device to just send emails on the go; it has evolved and grown into much more powerful tool to enhance productivity, streamline operations, and to keep employees connected with business and customers at all times. For example, consider a sales force executive- he can easily access all updated product related information on the field and he can file documents and take notes on this mobile or tablet, thus eliminating the need to do manual data entry after sales.

Don’t worry if you are still a little confused about mobile marketing especially where and when to start. You are not alone.

Is a mobile marketing strategy a right strategy for your firm? For many years, consumers and retailers heard that mobile marketing is going to explode to be the next big thing to come out of the technological environment, however it wasn 't until 2014 that mobile finally overtook desktop. So with that said, where does that leave us as marketers for 2015 and beyond? According to JBH Marketing & Smart Insights, and data gathered, the state of mobile marketing in 2015 is staggering to say the least. For instance, “the percentage of time spent on apps in 2015 is 86%, and 79% of smartphone users say they use apps almost every day (Schauer, 2015). The next time you find yourself deciding if your business needs to go mobile, keep those stats in mind. Looking at the data further, mobile still isn 't translating into conversions. Mobile users have different web behaviors than desktop users, and what that data says to me is that mobile users are more in the browsing mood while those utilizing desktop computers are more in a buying/converting mood. And the data backs that up, as 90% of mobile users are using their devices to do their research and price comparisons prior to making a purchase.

Invest in mobile technology and a mobile workforce strategy if you haven’t already – it will save your organization time and money, with an average ROI of one to three years

purposes of this primer we focus purely on the opportunities to target the mobile customer base

Mobile commerce, or m-commerce is defined as "any electronic transaction or information interaction conducted using a mobile device and mobile networks (wireless or switched public network) that leads to transfer of real or perceived value in exchange for information, services or goods" (Abbott 2012: What is m-commerce). On one hand, m-commerce seems to offer the ability for consumers to engage in transactions with greater ease and convenience. On the other hand, there is great concern that this convenience comes at a high price and is highly invasive in terms of its impingement upon consumer privacy. "New breed mobile commerce vendors, eager to send customers targeted ads and marketing offers based on the exact whereabouts of their cell phones," may tout the value of their services to consumers, but some users find this frighteningly intrusive in terms of the knowledge that can be accumulated on their whereabouts (M-commerce vendors attack privacy concerns, 2000, CNN). Despite the benefits of m-commerce, these serious concerns have not been fully answered [Thesis].