After identifying the business challenges, analyzing them, below are solutions recommended for the three business functional areas.
It is recommended that The Salon establishes its presence in social media like Facebook. The Salon can use this media for its marketing. furthermore, it is used to establish the connection between The Salon and its customers. It is also used to build the customers’ loyalty. Similarly, The Salon’s Facebook page can also be used as a means to gather customers’ feedback and measure how satisfied customers are; and therefore creates needed action items to improve the business.
It is also recommended that The Salon establishes its presence in Yelp, which is the top website for business review. Through …show more content…
It is recommended that The Salon creates new services that differentiate from the competitors. If The Salon has better services that customers perceive more valuable and creates more satisfaction than competitors, The Salon may be able to set higher prices without fearing losing customers. Specifically, The Salon should create different levels for any service if possible. For example, for pedicure, it should create three or four levels such as basic, deluxe, elite with the price and margin increases as the level increases. The increase can be justified because the high level of service offers more,e.g. the elite pedicure has hot rock massage on feets while the others do not. In another way to differentiate is to increase the value offered in the service, for example, offering free toe nail art/design when customers have both manicure and pedicure services.
By the same token. it is recommended that The Salon creates service bundles that are compelling to customers and perceived as good value. The bundles would create differentiation that helps The Salon stand above the competitors. Better differentiation would allow attract more customers and The Salon can set a higher profit margin without fear of competition of the identical service. One example of bundling services is the top-to-bottom bundle that includes eyebrow lip waxing, manicure, and pedicure with a price that less than if individual service is performed separately.
To overcome the mismatch
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Every business must have a risk assessment in the salon to abide with health and safety regulations, which is required by the law. By doing this the manager or owner must control and assess the risks in the workplace. You need to consider what might cause harm to people and decide whether you
Not only am I surrounded by beauticians but a few of them are successful salon owners. I too hope to own a nail studio. I didn’t just choose to be a part of this industry but I set goals for myself once I receive my license. Before I become a salon owner I have to prepare myself for the responsibility that comes with it. One of my friends offered me a position at her salon after I obtain my certificate. This is the perfect opportunity because I’ll be able to see firsthand the responsibilities of being an owner, and I will still get the experience of paying booth rent. I notice that the nail salons in my area rarely do promotions. At my friend’s salon not only do the beauticians have promotions, but they offer packages for the clients. We talked about adding manicures to the packages which could build my clientele. I’d be able to attract girls in high school with occasional
The use of social media marketing has become a standard way in which organizations advertise their products or services. Social media marketing allows consumers to have immediate access to other consumers reviews or to post a review about a product or service. There is engagement between the company and the consumer (Evans, Dave 2010). Social Media emerged in the late 1980’s when websites such as Prodigy, Compuserve and America Online. Prodigy was first of it’s kind and was known as a ”consumer online service”. Half of the page is devoted to advertising. Facebook, Twitter, Myspace, Hi5, Bebo and Orkut are all social media platforms that are utilized as platforms today.
In this assignment I shall be discussing ways in which quality management can be measured within the hairdressing industry.
When thinking about opening a salon you should learn about all the cosmetology schools in your area. In bigger towns and cities there should be a few of them so you should get in contact with all of them. Leaving any of them out might ruin your chance for new employees and business that could expand your salon and spa even more. If you are opening a salon and spa near the school you went to you might already have connections with the teachers and administration there, so it would be a good place to reach out to first. Schools often like it when the salon reaches out to them first because teachers often call multiple salons to find out recent trends and price lists but get no response back. It is always good to keep in contact with all of the instructors from the cosmetology schools just incase they have questions about local
Create a clean and safe atmosphere. Salons thrive on an environment that is clean, safe and relaxing, where customers can receive prompt and professional service. Cleanliness is a particularly important element that can draw clients in again and again. Be sure your towels, foot baths, and other equipment’s are washed, clean and odor-free.
The one issue I have with any salon, or spa is their over booking. Not all do that but some do and it drives customers away. Without your customers you have nothing, so treat them like you would want to be treated, with respect and not that they are only a pay
This year in English we read the Salon Success book. This book is helpful but very bland. The book is about how to improve our communication skills as a stylist. Each chapter of the book explains a specific focal point to improve on in our profession. It also gives examples on how to better communicate with clients, co-workers, and build clientele as you further your career. The Salon Success book doesn't only focus on improving your career skills, but your well being such as, managing stress, coping skills, and respect. The lessons in this book can help with your life choices in a business setting as well as outside of the professional industry.
But women now are more educated and meticulous than before; they will prepare quality of service they get from beauty salons. No matter how expensive the service are
Facebook is very essential tool for reaching people with easiest way but there are lots of disadvantages about using it. First of all the customers are not anonymous when they ask questions or commented or post, everyone can see their picture even they set up their privacy settings, but in Sephora’s website, everyone is anonymous. This is important because the user might need to ask private questions and might be afraid of her question is embarrassing.
The subsequent social media proposal is fashioned exclusively for David Gerard Salon (DGS), which results from an extensive analysis of the social media trends and applications unique to your industry. The utilization of Facebook and Instagram will help position DGS as a frontrunner in both the industry and within the community served. In utilizing these platforms, DGS can create and strengthen bonds with their network of clients, followers, and potential leads while building, broadening, and enhancing the salons online social presence. Additionally, the selected platforms will provide a stage for information sharing, engagement, and serve as inspiration for your target audience. During the preliminary process, particular focus is directed
Businesses have many functional areas, these are important in ensuring the business runs efficiently. Here I have described 4 functional areas that most large businesses and organizations should have.
You can use social media to understand and engage your customers, many clients use social media such as Facebook to interact with beauty salons in order to make appointments or gather information on specific products or services the salon offers.
Each year new beauty trends come up and influence the society into trying them. Ever spent hours in a hair salon? How about a nail salon? Some woman can last hours in a chair to feel beautiful and nothing feels better than having the hair and nails all done.