Business Plan: Surf and Skate Shop
I. EXECUTIVE SUMMARY If I were to start my own business, my dream would be to build a surf and skate shop on the Southern California coast. My business would be located on beachfront property in the surrounding area. This business plan will cover two main subjects, 1: an Analysis of the Business Situation, and 2: the Planned Operation of the proposed business. The first topic will cover the subtopics Trading Area Analysis and Competition in the area for my business. The second main topic will cover the proposed organization of the business, the proposed business, and proposed strategies for that business. The analysis of the business situation will cover geographic and demographic information for
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TRADING AREA ANALYSIS
The city of Huntington Beach, California, is a major tourist center of attraction, due to its location near Los Angeles, and its beautiful beaches. Geographically, my business' proposed location in the ideal situation would be on beachfront property in Huntington Beach, CA. If property of this type was unavailable, I would choose to locate my business in a downtown center of commerce. Demographically, the area is very prosperous, as in the 2000 census 189,594 people lived in the city, with those from ages 15 to 24 amassing to 55,651 people. That makes about 30% of the people currently living in Huntington in my target age-range of 15-35. My target market's income range would be about $50,000 per year, that being 20.6% (9,913) of the population. Retail sales per capita in 2000 were around $8,798, and totally amounted to $1,700,614,100. The average tourist in the year 2004 spent $107.70 per day in Orange County, and 2,750,652 people visited Huntington Beach in 2004. These aspects would allow for an extremely prosperous business.
b. COMPETITORS
My primary competitors in the ideal location of Tyler's Surf N' Turf are Huntington Surf and Sport, Jack's Surfboards, and the Newport Surf School. These three businesses share the main advantages of good reputations. They have obtained high status in the community through offering quality goods and services, and participating in tourist events. My shop would need to showcase the most excellent service to
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The lighting is darkened deep inside the brambles of the forest enclosed by high rock walls on either side. A small bridge lies ahead where the rock covering ceases. On either side of the bridge stand two timber wolves, frozen in a snarling confrontation, and a small beaver sits motionless, peering from under the bridge unsure as how to proceed, and further across a family of ducks, unlike the wolves and beaver, move around gleefully, quacking at each other in a small pond. Farther up the rock walls there is a rock climber, forever stationed in the high wall side. On the one side of the bridge it leads to a spacious room full of fly bait and assorted tackle. The other side leads to a wide space, displaying an aquarium of Colorado native fish. This kind of environment, discreet, yet very played out, lines the entirety of Bass Pro Shops, encompassing the serenity of nature into their layout of products, and morals of business etiquette.
P&R Ski and Snowboard Shop will stock a range of ski clothing, footwear and equipment.
Barringer, B. R. (2009). Preparing Effective Business Plans: An Entrepreneurial Approach. Harlow: Pearson Education Limited.
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Cover Page 1.0 Executive Summary 1 Chart: Highlights 1 1.1 Objectives 1 1.2 Mission 2 2.0 Company Summary 2 2.1 Company Ownership 2 2.2 Start-up Summary 2 Chart: Start-up 2 Table: Start-up Funding 3 Table: Start-up 3 2.3 Company Locations and Facilities 4 3.0 Products 4 4.0 Market Analysis Summary 4 4.1 Market Segmentation 4 Table: Market Analysis 4 Chart: Market Analysis (Pie) 5 5.0 Strategy and Implementation Summary 5 5.1 Competitive Edge 5 5.2 Sales Strategy 6 5.2.1 Sales Forecast 6 Table: Sales Forecast 6 Chart: Sales Monthly 7 5.3 Marketing Strategy 7 6.0 Management Summary 7 6.1 Personnel Plan 7 Table: Personnel 8 7.0 Financial Plan 8 7.0
Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”