Business Process Management

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This preliminary report has been compiled by MAK Consultants to tackle the key areas of concern found within Dynatrix Pty Ltd and proposes potential solutions to the organisation.

The key areas of review for this assessment include:
• Strategic and Tactical Planning
Business Process flow and procedures

This document summarizes the methodologies employed to complete the review and presents our findings and recommendations. Throughout this document we utilize terms such as will, should consider, and shall, for example, with respect to our recommendations to Dynatrix. We believe each recommendation should be evaluated and implemented after consideration of approach, cost effectiveness and the inclusion of new
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As such, BPM can be employed as a strategic asset that Dynatrix can use to produce value added products to customers. Figure 1.1 Benefits of implementing a BPM approach to Dynatrix
MAK consultants understand that Dynatrix lacks a clearly defined strategy that drives the organisation. As such, actions should be taken to outline the goals and objectives of Dynatrix so every member of the organisation knows exactly what they are working toward namely through a “vision statement”. A vision statement encapsulates this idea of the shared values and beliefs held within Dynatrix that drives the firm to achieve one common goal.

Strategic Positioning
Everything should begin with a corporate strategy. “Quality and customer responsiveness” are two value propositions emphasized in Dynatrix’s current strategy. Value proposition is “the value that a product or service provides to customers”. (Harmon, 2007) In the case of Dynatrix it can potentially be the accessories of the hand held device, not the hand held device itself which can provide the platform for their strategic position. Thus Dynatrix needs to develop a positioning strategy to target customer’s needs. Treacy and Wiersema’s three generic positioning strategies distinguish between three value propositions pertaining to customer needs:
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