Business Strategy For Mcdonald 's S

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As one of the most successful fast food chain in the world, throughout the development of McDonald’s, we could easily identify many successful business strategy implementations. As well as some not so good business decisions. In this paper, I will discuss some critical business strategies, which are linked to the company’s structure and external environment. This paper is organized as follows: In the first section, I will give brief introduction to the start of McDonald’s. In the second section, I will discuss the growth of the company and showcase the negative image that they have encounter over the years. The start of McDonald’s began in Manchester, New Hampshire by two brothers Dick and Mac McDonald and in the late 1920’s it migrated to …show more content…

The brothers worked hard at achieving a high level of noticeability and the golden arche. In late 1952 they began seeking franchisees. Their first franchisee was Neil Fox, On May 1953 Fox was the first to open with Meston golden arche design in Phoenix, Arizona. The second franchisee opened in Downey, California. In 1954, Ray Kroc, a dealer of Multimixer milkshake machines, discovered that the McDonald brothers were utilizing eight of his machines as a part of their San Bernardino restaurant. He was interested, and he went to examine the restaurant. He was with a friend by the name of Charles Lewis who had recommended to Kroc a few changes to the McDonald 's burger. Believing that the McDonalds ' equation was a ticket to achievement, Kroc recommended they establishment their restaurants all through the nation. (The New York Times (2012) the siblings were skeptical nonetheless, that the restaurant could succeed besides in climates other than their flourishing business in San Bernardino. Kroc offered to take responsibility for setting up the new establishments. He had the rights to set up McDonald 's restaurants all through the nation, aside from in a few bunch of regions in California and Arizona which were already ran by the McDonald brothers. The brothers were to get one-a large portion of one percent of gross sales. Kroc 's opened his first McDonald 's restaurant on April 15, 1955, in Chicago. Kroc consolidated his company as

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