Business Strategy Of The Company Market Dojo

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1. Introduction

The objective of this Business Report is to analyse the present situation and Business strategy of the company Market Dojo based in frameworks studies of the industry Competition and Business Strategy as such as five forces and Dynamic Environment Strategy. Also to propose recommendations that can contribute for the organic growth of this company. 1.1. Market Dojo Company
The company was founded in Bristol in 2010 by procurement and engineer professionals that decided to create an online service which could simplify and facilitate the buyer’s work in some responsibilities as such, as reverse auction, prospect suppliers, and proposal’s requests.
The idea was innovative in United Kingdom as there was not another service provider with the same proposal, simplifying the work of buyer to promote events like the reverse auction the form easy and interactive like the Market Dojo site. The service is provided in an online platform as SaaS (Software as Service) and the objective is not to be a complex or sophisticated, but simple and uncomplicated. The company’ s slogan is “e-Sourcing made it simple”.
Considering the strategic importance of the Procurement Department for Business and the relevance of savings and cost reduction for the market as well industry. They considered their service would be a significant tool, then the chance to reach a lot of clients.
The focus of the service is to provide the customer with a fast, interactive and easy tool that will

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