preview

Cadbury Pestle Essay

Satisfactory Essays
What are Cadbury nestle ? (slide one)
Pestle/external analysis of the nestle and Cadbury (definition of a pestle from book)
Political
* Taxes could increase which in theory would lead to sales decreasing and profit therefore decreasing but as chocolate is such a small purchase this is unlikely * Government are always pushing for a healthier Briton as obesity is a massive cost on the NHS this would theoretically drive down sales * Food labelling and international trade laws these need to be monitored * Food safety acts in the various countries they trade in * Making sure subsidiaries aren’t underpaying staff or treating them unfairly otherwise scandals and lawsuits could happen similar to Wal-Mart in the US.
…show more content…
Hence, the cost of producing products for Cadbury has also increased. * There is lack of penetration in the rural market where people tend to dismiss it as a high end product. It is mainly found in
Get Access