Carhartt has many interesting advertisements, but one stood out as a unique image. Carhartt is a clothing and boot company that sells clothing that are mainly used by the working class people. Carhartt has been around since 1889, and they have made clothing for the working class since day one. In 2015 this advertisement was used by Carhartt to advertise their clothing. This advertisement is showing a guy swinging a hammer. The hammer in this picture has a long yellow handle and it is a twenty-pound sledgehammer. The guy is hitting the ground with the hammer. The guy is located on a construction site, so he is wearing the stereotypical clothing for a construction worker. The guy in the picture is wearing all Carhartt clothing. It is winter time in the picture, so the guy is wearing a thick green Carhartt jacket. He is wearing black Carhartt coveralls and tan Carhartt boots. It is kind of unusual, but the guy is wearing a pair of sunglasses in the image when it isn’t really even sunny in the image. There is snow on the ground, which indicates that this is taking place in the winter time. In the background it looks like there is some construction material like metal beams or maybe parts to an infrastructure of some kind. There is a ratcheted strap in the image, but it isn’t holding anything together. There is another ratchet strap that isn’t holding anything together in the front of the image. In the distant background there are some trees. This advertisement has the words
The ad is in the colors of grey and white in what it looks to be an isolated bathroom or showers. The floors look dirty as if no one been there for a long time. In this ad there are three young adult women and three young adult men. It can be assumed by the ways these ladies and men were dressed it was summer. The ladies are dressed in white, one of them having a laced dress with a flower near the shoulder. The other lady is laying on the floor with a sleeveless blouse and along with mini skirt. The other lady is against the wall and is wearing very short pants and a blouse that is half see through. Two of the young men are only wearing white jeans without a shirt, the other man is wearing a white blazer over his shoulders, blue jeans and sneakers. Dolce & Gabbana are selling their summer clothes collection. At least that is what a person will expect just passing through the pages of a magazine. For another person that is looking at the subliminal message could find the ad as promoting violence against women.
What seems to be the most attentive layout of the ad is the rock star side of the man in the image. The rock star has long black hair, black makeup around his eyes, no shirt, lipstick kiss prints all over his body, stud necklace and bracelets, as well as a huge fictional guitar with three necks on it. One of the necks is a normal six string guitar, the second is a twelve string guitar, and the most unbelievable of the three is a saxophone. Hanging on one of the necks of the guitar is a girl’s bra. This part of the advertisement is the most important to the value and attraction of the ad. Since the ad is in a pop/rock culture magazine, this would be an obvious attention getter that would stop many of the readers of this magazine.
The Ecovia ad ‘Stop the Violence’ from December 2012 shows an image of a woman with a car painted on her cheek; the background is black and gray. To the right of the woman appears to be a man's forearm with a blue car painted on the male’s fist. The image shows the man hitting the woman’s chin. As the male fist is hitting the woman, the image of the red car on the woman’s face and the image of the blue car on the male’s fist illustrates a head-on collision of the two painted vehicles. The woman’s hair is blown back from what appears to be the force of the punch from the male's’ fist. Below this picture is the words, “Stop the Violence, Drive Safe”, and an Ecovia logo in the lower right-hand corner of the ad.This advertisement uses logos, ethos, and pathos to inform viewers of the importance of driving safely and possibly make them aware of the issue.
The advertisement is about Dr Pepper. It has a can of Dr Pepper in the foreground slightly to the left of center and a cold glass of iced Dr Pepper next to the can. They are sitting on a rooftop ledge. Out to the right of the can and glass of Dr Pepper, they have their slogan in white bold lettering, “Always One of a Kind.” In the background on the street below is a large blurry crowd, making the can and glass of Dr Pepper the main focus by standing out among the people. This placement of the advertisement illustrates the slogan, “Always One of a Kind.”
The ad shot is close range overlooking a “V9” car engine with the cleats placed on top as the main focus and also they appear
Lastly, logos is at work in this advertisement but it is being used with the audience instead of the company. They must think about the topic that is being presented in the ad and the reasoning behind why someone would make an advertisement about this
The creator of this ad was very clever in its design by using few words and letting the attention grabbing gun be the largest item on the page. The artist also made the text smaller but right under the picture so it would not go without notice, and once noticed the tiny caption becomes the attention grabber that informs the reader about the ads goal to speak out against war.
Employment Service,” shows that the purpose of this advertisement was to encourage women to get involved in the war effort by taking over factory jobs to produce assets for the war. The woman in this advertisement is wearing an outfit that looks very similar to that of Rosie the Riveter, the main icon for the Women in War Jobs Campaign. Rosie was depicted as a strong, independent woman. Her presence in advertisements convinced many women that it was their duty to join the workforce to support the war. It is presumed that this is the reason Harris would design the woman to look like Rosie. Orange traffic cones are usually used to show that there are people working, and that you should yield to them. The orange cone in the background of this poster could represent that the factory is a dangerous place, and workers need to be careful while working. This was one of the main reasons women didn’t have jobs in the first place. Factories were dangerous environments. The phrase in the top right, “Do the job HE left behind,” seems to have a sarcastic tone to it. It implies that since the men were enlisted in the war, the only people left to do their jobs in the factory were women. It seems ironic that a poster that was meant to encourage women to join the work force would also carry such a negative tone
This ad from the magazine Backpacker shows off a letter from a Subaru owner, along with a photo of a Subaru Outback on a snowy road labelled “OUTBACK RD”. All the elements in this ad help to promote three iconic ideas about Subaru and the cars that they make. The trees are heavily weighed down with snow as if a huge blizzard has passed through the area. The ground and road are also covered with several feet of snow. This suggests to the viewer that the Subaru Outback performs very well in the snow and on extreme terrains in general. Secondly the whole ad is dominated by giant pine trees and forest. The tops of the trees are not even visible. This suggests that someone who owns a Subaru Outback also
At the top of the packaging, the iconic name tag is boldly displayed, spelling out the recognizable three-letter word of the Progressive girl, “FLO.” Below the name reads a slogan appealing to drivers of industry vehicles: “Saving you money on your commercial auto insurance.” Not only does the packaging show that Flo is perfect for “mid-sized commercial vehicles,” but, she arrives with a conglomeration of industry-standard accessories - a drill, a circular saw, a reciprocating saw, a thermostat, a radio, and a cooler. Amidst the multitude of accessories, Contractor Flo is seen in the uniform of a contractor - a hard hat, flannel, and work boots- as opposed to her traditional, iconic uniform - a blue headband, polo, and converse. This print advertisement in particular relies on the fact that people understand what kids’ action figures look like
The advertisement that I have decided to describe and analyze is one from Armani Code, a cologne producing company. When I first glanced at the advertisement, there were a few things that jumped out to me. The first of those things was an attractive white female with a lot of skin showing kissing and hugging an attractive white male who is professionally dressed. The next thing that caught my eye was the fact that the male was staring off somewhere into the distance while this beautiful female was trying to kiss him. He is portraying himself as if he is disinterested in the female. The third and final thing that caught my eye before actual analysis of the advertisement was the fact that the picture is all black and white. The girl, with her skin showing, is mainly all white. The male in his suit is mainly all black, with the exception of his face and white undershirt. Additionally, the bottle the cologne is held in, which is placed in the bottom right hand corner, is all black as well, with the words Armani Code printed on the bottom of the bottle is small print. While the ad itself is quite simple in design, it’s the meaning behind the picture that provides the most power. The message behind this advertisement is if Armani Code cologne is worn by any man that so many girls will like that man wearing the cologne in a sexual way that the man will eventually become sick of the females and focus on other things. This particular ad targets males while chasing the
This ad violates social and cultural norms by replacing beautiful women who normally would advertise cars with sumo wrestlers, a reference to the origin of the cars manufacturer. In an article published in Motor Authority it was quoted that "Unlike the bikini-wearing models in other ads, you're not left wondering where the car is…If anything your eyes seek out the [car], if only for aesthetic relief." (Lienert 2011)
These are two advertisements for the same company: Levi’s jeans. The left one is from the 1960’s whereas the right is a recent ad for a new style of jean that Levi’s has created. Right away it is apparent that
The background of the ad has a color scheme of white and blue, a large portion of the background is white and the blue color is fading. I think they chose these two colors because of the BMW logo which is blue and white for simplicity. To the left side of the ad shows someone’s legs, below the knee which fills up the majority of this ad; the left leg is normal, while the right side is an artificial leg. To the right of the ad there’s a black colored vertically aligned text saying:” Spare parts for humans are not as original as those for cars.”. Under that text is also vertically aligned with the text above saying “Don’t Drink and Drive”. Below that there’s a small text saying, “Issued in Public Interest by”, following with a small BMW logo underneath
Peg and Kris, LLC is a new online clothing company that got its start in June of 2016 (Peg and Kris, LLC, 2016). It all began when two former employees acquired Kayce Hughes, LLC, a seventeen-year-old company and lifestyle brand (Peg and Kris, LLC, 2016). Kayce Hughes, the brand, was centered around custom-designed clothing for women and children (Hughes, 2016). The brand focused on classic, vintage-inspired designs with unique details that were typically made from cotton. At its peak in 2014, Kayce Hughes, LLC owned and operated three retail stores in Chattanooga, Tennessee; Nashville, Tennessee; and Atlanta, Georgia. The company also conducted a substantial amount of business online and through national trunk shows. In addition, Kayce Hughes, LLC sold its children’s line at wholesale prices to specialty boutiques (Hughes, 2016).