Case Problem Set 3:
Problem 1:
Young Professional magazine was developed for a target audience of recent college graduates who are in their first 10 years in a business/professional career. In its two years of publication the magazine has been fairly successful. Now the publisher is interested in expanding the magazine’s advertising base. Potential advertisers continually ask about the demographics and interests of subscribers to Young Professional. To collect this information the magazine has commissioned a survey to develop a profile of its subscribers. The survey results will be used to help the magazine choose articles of interest and provide advertisers with a profile of subscribers. As a new employee of the magazine, you have been
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Develop 95% confidence intervals for the proportion of subscribers who have broadband access at home and proportion of subscribers who have children. 4. Would Young Professional be a good advertising outlet for online brokers? Justify your answer. 5. Would Young Professional be a good place to advertise for companies selling educational software and computer games for young children? 6. Comment on the type of articles you believe would be of interest to readers of Young Professional.
Problem 2:
Quality Associates, Inc., a consulting firm advises its clients about sampling and statistical procedures that can be used to control their manufacturing processes. In one particular application a client gave Quality Associates a sample of 800 observations taken during a time in which the client’s process was operating satisfactorily. The sample standard deviation of this data was 0.21; hence with so much data, the population standard deviation was assumed to be 0.21. Quality Associates then suggested that random samples of size 30 be taken periodically to monitor the process on an ongoing basis. By analyzing the new samples, the client could quickly learn whether the process was operating satisfactorily. When the process was not operating satisfactorily, corrective action could be taken to eliminate the problem. The design specification indicated the mean for the process should be 12. The hypothesis test suggested by Quality Associates follows.
H0: =12
Ha:
b. What medium would you use to reach each of these parties and what would your relative resource allocation be to each?
4- The committee and Ms Beckel decided to include a religious studies curriculum in the program. The principal approved of it. However, Ms Wright one of the community members did not. She threatened to show up at the committee meeting with the media. On the day of the meeting, Ms Wright showed up with a placard protesting the use of the bible in public schools.
Sparkle Company is a Nigerian diamond mining company. Sparkle is a joint venture, 50 percent owned by Shine and 50 percent owned by Brighten. Both Shine and Brighten are U.S.-based companies with their functional currency being the American dollar. Sparkle Companies functional currency is that of Nigeria, being the Naira. During 2009, Sparkle had several transactions with its joint venture owners and outside parties. The details of Sparkle’s transactions are three loans, three expenditures, and one revenue stream. The loans the company took out were $1 million from Brighten, $1 million from Shine, and 300 million Naira from a local Nigerian bank. The expenditures
ASC 320-10-35-33F: “Changes in the quality of the credit enhancement should be considered when estimating whether a credit loss exists and the period over which the debt security is expected to recover.”
This case is talking about an executive retreat. It was introduced by John Matthews who was a executive had been selected to attend the two-and-a-half-week retreat. The retreat was more like a competition about academic and athletic. The team members should not only get know each other and cooperate with teammates but also need to compete with others. The whole participants were broken into five groups and their aim was to win the competition. There are several sessions about academic and athletic that the participants should complete. After the introduction part the case showed the experience of John. Before the group meeting John was wondering and worried about this retreat. When he was taking the first group meeting, he tried to learn
IgG – funtions in neutralizing, opsonation, compliment activation, antibody dependent cell-mediated cytocity, neonatal immunity, and feedback inhibition of B-cells and found in the blood.
Read Rush Johnson Farms Inc. v. Missouri Farms Association, 555 S.W.2d 61 and post a draft case study to the discussion board. Identify the Facts, Issue, Holding, Reasoning and Disposition. Case study #1 will be due week 3. This exercise will help you work through the reading a case prior to receiving a grade. Use the LEXIS NEXIS database through the Webster library to access the case.
Perreault, William D., Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 19th ed. N.p.: McGraw Hill, n.d. Print.
Individuals evolve and grow as they age, but the advertisement needs to show that this growth will come, but if they start at this age they will have added benefits ect. Their additionally needs to be some sort of "curb appeal" that gets the attention of younger individuals. In order to sell a product to a young individual, their needs to be something that is geared towards their age group, such as accounting with baseball, or field trips to accounting firms with athlete guests or something of that nature. Age is the most important aspect of creating a niche audience, because even one age group up will contain different interests. Appealing this accounting class to younger individuals requires adding an aspect that is attractive to the 12-17 age group such as sports, athletes, or
Specifically their advertising would focus on the 21-24 age group because those are adults who are all about the ‘work hard, play hard’ philosophy.
a) What is one job title you researched? One of the many titles in the magazine industry I chose to learn about is photography.
3. What is your long-term career objective and how can Frank Recruitment Group help you achieve your goal?
After graduating college, it is time to choose a career, what will they do? Will they jump in and choose the first job that comes their way or will they carefully consider all options before accepting any opportunities. This essay will focus on comparing two companies; 1-800-FLOWERS.COM and 99Cent Only stores. Even though both companies share similar aspects the better company to work for would be the 99Cent only Store Inc.
6. What is your commercial experience and how do you feel you could create impact in this role?
3. Armed with your customer profile and your perceptual map developed in question 2, what would you recommendations to be to the Marketing Director at Fosters?