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Essay on Case Analysis Whither an Mba at Strutledge

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Case Analysis: Whither an MBA at Strutledge MGMT 5333.900 September 13, 2013 Case Analysis: Whither an MBA at Strutledge I. Setting The issues concerning the case analysis takes place at a small private liberal arts school named Strutledge. The school is located within 50 miles of a major urban area in the southeast United States. The Board of Regents is considering establishing an MBA program. The key players in this case include the Dean of the school who sees an opportunity in establishing an MBA program, the faculty which would comprise of instructors of local industry, a major state-funded school located nearby which does offer an …show more content…

2. How should Strutledge go about making a strategic decision such as this? There is no cookie cutter best way to design a product or service, or manage operations. A strategic decision depends on the firm’s objectives, resources, and competencies. First, a strategy which provides direction for achieving the mission must be developed. Strategy formulation consists of five steps: defining a primary task, assessing core competencies, determining order winners and order qualifiers, positioning the firm, and deploying strategy. Strutledge aims to increase student enrollment. However the primary task cannot be defined too broadly nor narrowly. For example, the school should not target the population of the immediate community, that would be too narrow a customer pool. Also, they cannot intend to have open enrollment for all who apply. That would be too broad and it could cause loss of the school reputation of being a private school. They must define what types of students they are looking to serve. The school must also evaluate themselves to identify its core competencies. This is what it does better than any other school. Strutledge must be aware of its resources and how and what the school is best known for. For instance, they do not

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