Case Analysis and Report Essay

3766 WordsJan 9, 201316 Pages
Unit 6 Assignment 1 Case Analysis and Report MBA 6018; Data Analysis for Business Decisions Dr. Hannon Lynette Capella University December 26th, 2012 Table of contents introduction: Destination marketing ………………………………………………. Pg. 3 Honeymoon Destinations Market ……………………………………………………. Pg 3 Data Analysis ……………………………………………………………………… PGS 3-4 First case scenario ……………………………………………………………….. pgs 4-7 recommendation…………………………………………………………….... pgs 7-9 second case scenario……………………………………………………………… pgs 9-12 third case scenario ……………………………………………………………… pgs 12-15 recommendations for 2nd and 3rd………………………………………… pgs 15-17 references ……………………………………………………………………………… pg 18 1. Introduction: destination marketing…show more content…
Now, although the data above provides a broad gauge as to the most successful channels, the report further investigates if these two channels continues to be the best options on the basis of two income group levels—by dividing the data set into a low-income and a high-income group. (See table below) | Low Income Group ($24,000-$69,000) | | Bridal Shops (V45) | Bridal Magazines (V46) | Travel Magazines (V47) | Department Stores (V48) | Travel Agent (V49) | Video Rental Stores (V50) | Jewelry Stores (V50) | Bookstores (V52) | Mode: | 0 | 1 | 1 | 0 | 0 | 0 | 0 | 0 | Count: | 55 | 55 | 55 | 55 | 55 | 55 | 55 | 55 | Sum | 19 | 45 | 43 | 12 | 13 | 10 | 9 | 24 | | High Income Group ($70,000-$92,000) | | Bridal Shops (V45) | Bridal Magazines (V46) | Travel Magazines (V47) | Department
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