Case Study And Watch The Video Posted Below

Decent Essays

Question 1: Read the case study and watch the video posted below. Tropicana turned this dilemma around by introducing a new type of juice for the new design, and returning the original flavor back to the beloved carton. Take a position on whether Tropicana did or did not make a major mistake in changing its product packaging. Suggest the next two (2) steps that you believe Tropicana should take in its branding strategy in order to use the "straw in the orange" as effectively as possible. Provide a rationale for your response and do not duplicate your classmates’ responses. There are various ways to take this situation with Tropicana new look. By spending $35 million to see if customers like the change in the look of their brand really was an expensive adventure. But in the information gathered from this experiment was new awareness that customers to not want a generic looking box for their orange juice. If you want to keep your customers happy you do not want to change the current orange with a straw advertisement. Its clean and simple to help customers remember which brand that they want. Especially children like to see eye-catching pictures which the new look did not have that at all. In my opinion, the new look appeared to me as a generic brand from a new establish business that is just getting started in the market and if their carton looks like this then their juice is very cheap and lacking quality. It would have made more sense for the company to get research

Get Access