Case Study : Apple Inc.

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Apple Inc is popular in the computer technology word; Apple Inc leads the computer industry in innovation thanks to the award winning desktop and notebook computer known as OS X operating system (Slind). Based in my researchable Apple Inc is the biggest company in the entire word. It is therefore important to define strategic management, according to (Certo, Peter & Ottensmeyer) , strategic managements is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Strategic management benefits organizations by providing personnel, capital, helps to set standards and most importantly activates people. For an organization to have or successful strategic management plan, the mangers …show more content…

Early models used ordinary cassette tapes as storage devices, but were soon superseded by the introduction of a 5 ¼ inch floppy disk drive and interfaces the disk The Apple II was chosen to be the desktop platform for the ground breaking use call spreadsheet program. He was created a business market for the Apple II and gave home users an additional reason to buy an Apple II because it could now be used for office work. Until then, Apple had taken a distant third place to sales of commodore and Tandy. By the end of the 1970’s Apple had a staff of computers designers and a production line. The Apple II was succeeded by the Apple III in May 1980 as the company competed with IBM and microscoft in the business and corporate computing market. In 2007, after thirty years, the organization changed its name from apple computer to Apple INC, this was a significant move because the organization became more independent, and it was no longer known as a vendor to Macintosh personal computer line (Slind). This strategic move paid off; a year and half later, Apple INC’S third quarter net profit of 1.7 billion on or $7.46 billion in revenue (Slind) Swot Analysis of Apple, INC
Strength: The Apple brand name is a house hold name, the brand value of Apple, INC, improved to $ 13,724 million 2008 from $ 11,037 million in 2007 (Datamonitor PLC) . Apple is different from its competitors because its produce high quality products, its products are also unique and

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