Case Study : Apple Inc.

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Steven Jobs and Stephen Wosniak created Apple in 1976. The two young entrepreneurs probably would have never thought their company would be so successful. They first came out with a microcomputer, which was used mostly by hobbyists and had little success. It wasn’t until 1977 when Jobs and Wosniak introduced to the world the Apple 2 that they tasted any form

Apple Inc. is a world renowned company, recognized for its contribution to the technological market. The company has been around for over 30 years and in its time has grown and developed with the many changes in the

Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.

In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did

Apple Inc., which designs, produces and famous for computers, MP3 players, phones, and tablets, is one of the largest and most profitable companies in the world. The company was found in 1976 by Steve Jobs and Steve Wozniak in Los Altos, California. At the beginning, Job’s mission was to bring an easy-to-use computer to the market, which led to the release of the Apple II in April 1978. After that, Apple quickly became the industry leader and launched a successful IPO in 1980. In 1985, due to decline of Apple’s net income, Jobs was forces out and John Sculley started to lead this company. Sculley pushed the Mac into new markets, most notably in desktop publishing and

Background: Apple was founded by 2 high school friends named Steven Wozniak and Steven Jobs. They both excelled in the electronics field. After high school, Wozniak got a job with Hewlett-Packard and Jobs worked for the Atari Company. Wozniak was the first one that started dabbling with a computer which he later named Apple 1. He tried to sell it, but did not have any success initially. He later designed Apple II, which was launched at a trade show as the first personal computer with color graphics and a case. Wozniak had been dabbling in computer-design for some time when, Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine.

Apple Inc. is a very well known tech company that was founded in 1977 by Steve Jobs and Steve Wozniak. It offers a variety of services, such as designing, and manufacturing. Moreover, products known or used by consumers today are the Mac, iPhone, iPad, iPod…etc, basically anything that starts with an “i” is owned by this company. Furthermore, Apple is listed on the New York city Nasdaq 100 stock exchange index, which is composed of the top 100 tech companies in the U.S. It’s IPO was in Dec 12th 1980, they sold 4.6 million shares at the value of $22 per share, which is worth $97 per share today. Apple’s current Market Capitalization is $542 Billion dollars, which is calculated by multiplying the share price by the number of shares outstanding which will give you an indication of what it’s worth in a particular day after the market close. Moreover, I believe that Apple’s best strategic decision was made back in 2003 when iTunes was launched for windows, before this decision their programs only worked on Apple products. The launch of iTunes was the start of iPods being used by window users. This innovation led to the iPhone, and starting from that point consumers began to trust their products, and completed the full package of Apple products by buying the Macintosh. In addition, by studying and using the various valuation methods and ratios, such as Profitability ratios, operating returns, Leverage ratios, Liquidity ratios, Efficiency ratios, and Valuation ratios; I was able to

Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple 's brand has evolved as it has expanded its products and services. Originally starting in the late 1970s with desktop

Apple was a leading PC manufacturer in US. Head Office is in Cupertino, California. In 1977, after launch of Apple II, Apple market shares had risen to 42%. In 1983, Scully, the finance

When they introduce Apple II, people started to recognize their presence and they started to receive orders.

As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”

Apple Computer Inc was founded by Steve Jobs and Steve Wozniak in 1976. Apple’s current strategic position as of 2008 is that its market share had declined and has a successful business from its products ranging from PCs to non PCs. Apple’s recent industry entry is to the mobile phone industry with its recent product of the iPhone. Apple has already has its

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

When talking about Apple as a company, there is no doubt in regards to its brilliant business strategies and how innovative it is. Apple Inc. was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April of 1976. The company is one of the number one market leaders in the technology industry with a revenue of more than $500 billion in 2013. It was able to expand the business worldwide due to such a high demand, which it now has more than 400 stores in more than 10 different countries. The company is well known for continuous innovation through its products mix include iPod, iPhone, iPad, Mac, Apple TV, iOS, and OS X operating systems, as well as iCloud and other supporting offerings.