Case Study : Apple Inc.

Apple was a leading PC manufacturer in US. Head Office is in Cupertino, California. In 1977, after launch of Apple II, Apple market shares had risen to 42%. In 1983, Scully, the finance

When they introduce Apple II, people started to recognize their presence and they started to receive orders.

As one of the most well-known and respected companies in the world, Apple Inc. was one of the few companies to emerge from the recession stronger than ever. Started in 1976 as a computer business, most of Apple’s success has been attributed to its music- and video-related products and the iPhone. Quickly became known then as a company that made innovative consumer electronic products instead of just a company that made computers, it changed its name in 2007 from “Apple Computer” to “Apple Inc.”. As Steve Jobs, Apple’s former CEO and co-founder said, “The Mac, iPod, Apple TV and iPhone. Only one of those is a computer. So we’re changing the name.”

The closest comparison to this small computer at the time was the Altair 8800 and the Intel microprocessors used in calculators and watches. An improved version of the Apple 1 developed into the Apple 11, the first personal computer with graphics and a keyboard, and IBM soon followed Apple’s lead with their version of a small computer. The market for personal computers had been primarily in the business industry. Apple Computer sales netted $50 million by the last quarter of 1979 (Gitman & McDaniel, 2009) and Apple soon became the personal computer of choice for many small businesses and families, especially when Apple introduced the more user- friendly Macintosh computer in the 1980’s. The Macintosh was Apple’s first major step in adapting the personal computer to the desires of corporate America. In ten years, Apple had grown from two employees in a garage to a $2 billion company with over 4000 employees (Jobs, 1985). What began as a hobby for Jobs and Wozniak soon became an essential part of many households and established the foundation for the Apple empire.

At the end of 1978, Apple, Inc.’s revenue reached 400 percent. This phenomenal occurrence allowed for quick improvements of the Apple II to the Apple II plus in 1979. It surpassed the memory of the original Apple and fashioned an easier startup system selling over 35,000 computers. In the early 1980’s the Apple III was designed to compete with IBM’s PC line. It was a catastrophic fail giving apple a bad name and eventually taking it out of the market competition. Apple needed to redirect their business plan into more affordable and

In the early 1980’s, Apple encountered heavy competition from IBM which sold millions of PCs. Competition continued throughout the years with Microsoft releasing software such as Word and BASIC. The original Macintosh was released in 1984, known as “the computer for the rest of us”, while the Apple IIe simultaneously received awards for excellence (Alcom, 2012).

Since the I-Mac, Apple has been constantly revamping, recreating, adding bells and whistles and simplifying their computers in the best ways they can find. They not only became successful with their I-Mac but Apple decided in 2001 to come out with other Apple products such as the I-pod, different computer software, I-tunes, and most recently the company has come out with the ever so popular I-phone, a phone that combines the features of numerous electronic devices.

Background: Apple was founded by 2 high school friends named Steven Wozniak and Steven Jobs. They both excelled in the electronics field. After high school, Wozniak got a job with Hewlett-Packard and Jobs worked for the Atari Company. Wozniak was the first one that started dabbling with a computer which he later named Apple 1. He tried to sell it, but did not have any success initially. He later designed Apple II, which was launched at a trade show as the first personal computer with color graphics and a case. Wozniak had been dabbling in computer-design for some time when, Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine.

Apple Inc. uses the Apple brand to compete across several highly competitive markets. Apple 's brand has evolved as it has expanded its products and services. Originally starting in the late 1970s with desktop

Apple, Inc. (formerly known as Apple Computer, Inc.) was incorporated in the State of California in 1977. Apple currently designs, manufactures, and markets a variety of computer and personal electronic products, including Macintosh computers, and the iPod digital music player. AppleÕs key markets are consumers, creative professionals, educational institutions, and business users.

Steve Jobs and Steve Wozniak founded Apple in California in 1976. Their mission was to introduce an easy to use computer to market, which led to a computing revolution and quickly became the industry leader by selling more than 100,000 Apple IIs in 1980. After IBM entered PC market, IBM PCs, which used Microsoft’s DOS (OS), gained more market share and became the new standard for the PC industry. At the same time, Apple introduced the Macintosh in 1984. However, Apple’s net income fell 62% due to the Mac’s slow processor speed and lack of software limited sales. In 1985, Steve Jobs was forced out and John Sculley took charge of the Mac. Under the direction of Sculley, Apple

Did you know that the Apple computer started in someone’s garage? Many people do not know how it all started. Today, Apple Computer Incorporated, formerly known as Apple Computer Company, dominates the technological industry with Mac, iPod, and iPhone sales. Apple had its best ever quarterly revenue of $1.58 billion dollars in 2008 (“Best Quarterly Revenue” n.pag.). The brilliant minds of Steve Wozniak and Steve Jobs led to the inventions of the Apple I and Apple II computers, which revolutionized the computer industry of the 1970s and 1980s.

In the early 1980s the top competitor in this industry was IBM due to its open system and ease of being cloned. During this same time, Apple struggled to keep pace and changed its competitive strategy multiple times. From 1980 to 1993 Apple positioned itself in the computer industry as the company that provides easy to use desktops with superior software and hardware. Unlike its competitors, Apple did

Co-founded by Steve Jobs in 1976, the company was named under Apple Computers Inc. and its initial product Apple IIe gained relative popularity and success. The release of the Macintosh revolutionized the computer experience with a graphical user interfere and a pointer devise called the ‘mouse’ was launched in the same year. The company went public in 1980 resulting in its owners gaining immediate wealth. However, its company’s

In its infancy, Apple Computer Inc. began with the Macintosh personal computer. The company was founded on April 1, 1976. The founders were Steve Wozniak and Steven Jobs. They incorporated the company in 1977, on January 3rd, in Cupertino, California. In the twenty years that followed, the company produced personal computers. Besides the Macintosh, Apple Inc. made Apple II, and the Power Mac lines. Although they lasted for decades, during the 90’s the company experienced some turbulent times with low sales and market share. Steve Jobs left Apple Inc. and came back in 1996 when his company, NeXT was purchased by Apple. In 1997, Jobs became the interim CEO. In later years it became a permanent position for him.