ETHICS IN MARKETING MINI-CASE STUDIES Read the 4 mini-cases below. For each case answer the following questions: 1. What are the relevant Facts? 2. What are the ethical Issues? 3. Offer your opinion on what actions should be taken. Case Study 1 Incredible Shrinking Potato Chip Package Topic: Cost vs. price vs. value issues Characters: Julie, Brand Manager for potato chips at a regional salty snacks manufacturer Dave, Marketing Director for the regional salty snacks manufacturer Julie has been concerned about the profitability of the various items in her line of potato chips. According to her potato suppliers, the recent drought caused a 35 percent reduction in the potato crop compared to one year ago, resulting in a 25 …show more content…
The man looked at another lady (presumably his wife), who was very embarrassed at the entire situation. Later shots showed her washing the shirt after rubbing Endirt into it, and the other woman (or women) saying, “No more dirt on your shirt!” The complaining letters, almost exclusively from women, expressed objections to the commercial because it was demeaning to women and otherwise offensive as well. On the one hand, the brand was doing well; it was the brand leader in a growing market, though a much larger competing company was quite capable of beating Endirt with its brand. On the other hand, were the rights of the women being infringed? All the letters seemed to imply that. Bruce was a believer in the profit motive, but not at the cost of condoning unethical behavior. He had been asked to make a recommendation for the commercial for the next TV season. After reviewing the sales data and reading the letters of complaint, Bruce was contemplating his next move. Marketing research managers and project managers worked along with brand managers on specific brand research issues. Bruce reported to Priscilla Wheeling, a marketing research manager, and would provide recommendations to her and to the brand manager responsible for Endirt. Priscilla was a capable, promising executive with excellent graduate degrees. She was supporting her husband through his Ph.D. in history. She did not like the Endirt commercial and made no secret of it. She proclaimed that
Roma and Clint Underhill had both had a long day. They were the owners of a successful real estate
This ethical issue that I have decided to write about is a matter that has occurred in many medical facilities across the world. I have made up some names for this case study but the incident is real. This case study involves a physician named Derek Johnson M.D. This physician worked with numerous of nurses and other health care professionals and most of them believed Dr. Johnson had a narcotics problem. The health care providers did not know for sure if this physician was using narcotics they could only speculate and they had some evidence that Dr. Johnson was illegally using the narcotics. The health care providers thought Dr Johnson was illegally using anesthesia. The reason the other health care
Company Q is a small local grocery store chain that has a poor attitude toward social responsibility. After reviewing the given, I feel the chain is more committed to profit than social responsibility. Most companies are in a business to make a profit, however, the difference in what is considered reasonable and what is considered ridiculous comes into play. Most people start companies because it something they are interested in and to make a living. In today’s society the line between outright social responsibility
7/13 Worker went to the home of Crystal Sebastian. Worker knocked on the door and Crystal greeted the worker and invited the worker in. Crystal had a quarter sized hicky on the left side of her neck. As the worker and Crystal walk into the apartment Crystal shows the worker Josilynn's hover board for her birthday. The apartment was unorganized and messy. Worker and Crystal sat down in the living room to discuss court, ACR and Services. Crystal is working for the news paper route currently and seeking employment. Worker spoke about visitation and gave Crystal the 502 forms to fill out. Crystal spoke about visitation supervised and unsupervised. Worker stated that the worker did not have the man power, but it was an option to look into.
Mark volunteered to help with the community arts festival; he was supporting the not-for-profit organization as he had in the past. However, he did not know his good intentions as a volunteer would cost him his job as an assistant manager. The retail store’s phone number was printed in the festival advertising in error and ticket requests overloaded the phone lines, causing loss of business and annoyed the store manager. As a result, Mark was seen as the cause of the problems and terminated.
normally patients with these syndromes were sterile, and Eric had little body hair and had told him he never
Question #1: Evaluate the conduct of Peter Lewiston against the EEOC’s definition of sexual harassment.
Jennifer is a 2nd grader being referred for possible learning disabilities in reading. Jennifer has always attended Sand Hill Elementary and has not repeated a grade. She is eight years old. She has been screened for vision and hearing problems and was found to have normal vision and hearing. Her teachers have described her as cooperative and likable. She does not exhibit behavioral problems.
Case Name The Smithson’s Mortgage Case Study Teams This case is designed to be conducted by a team of students. The discussion, questioning, and resolution of differences is an important part of the learning experience. Another significant advantage is the sharing of the workload in preparing the final case study report. Knowledge Background This case draws heavily on the material presented in Chapters 2 and 3 of Principles of Engineering Economic Analysis, 4th Edition by White, Case, Pratt, and Agee, particularly Section 3.4 (Principal Amount and Interest Amount in Loan Payments). To a limited extent it draws on concepts from Chapter 4 (Measuring the Worth of Investments), Chapter 5 (Comparison
Krispy Kreme has experienced dramatic growth over the past 5 years based on their income statement. Every line on the income statement has grown rather impressively. Revenues have grown from $220M to $666M and net income has grown from $6M to $57M. Based on the income statement, Krispy Kreme is doing very well.
“For seven years the Ford Motor Company sold cars in which it knew hundreds of people would needlessly burn to death.”
Downsizing has become a commonplace strategy for organizations to adopt in an effort to cut costs, eliminate redundancies, and streamline organizational systems. Over the last 15 years, many organizations have engaged in downsizing more than once. Most companies have learned from the mistakes of the past, but some companies are still trying to use the same tactics today that were used in the mid 1980s, that leave employees reeling.
Following that, the expected values for decision nodes 6 and 7 should also be calculated. The following results were obtained:
Last but not least, investors are easy to get the control of SDB due to its
1. Jerry Kline and Grace Gallo are too eager in getting customers and reaching their quotas without thinking what would be its effect to the company. They focus more on money instead of having a good