Question (A) 1. BACKGROUND OF CELCOM AXIATA • Established in 1988 under a different name and group of shareholders, Celcom is the oldest mobile telecommunications provider in Malaysia. The company has gone through various corporate exercises before finally settling into its current form in 2003 when it was bought over by Telekom Malaysia(TM) and merged with its mobile unit, TMTouch. TM then proceeded to separate Celcom from its fixed-line businesses in 2007, and listed the company on Bursa Malaysia a year later. Celcom is now one of the leading mobile telecom/internet providers in the country with close to 12.3 million customers and as part of Axiata Group, is amongst Asia’s largest, spanning over 9 countries. Currently, Celcom has the widest and most extensive network coverage offering 2G, 3G, and 4G LTE services on its wide range postpaid and ‘Xpax’ prepaid brands. In line with the Group corporate vision of “Advancing Asia, Bringing Together Connectivity, Technology and People”, Celcom is committed to fulfil communication needs of local populations in the region with affordable yet innovative digital products/services through its diverse portfolio in mobile network and infrastructure. In pursuing its goal to become “A New Generation Telco” by 2020, Celcom aims to piece together the …show more content…
The company’s business values set the tone for the decision-making process in any BLS. Also known as generic strategies, the purpose of BLS is to ‘differentiate’ between position of that company vis-à-vis the actions of its rival firms. A company must consciously make an option to either ‘Perform activities differently’ or ‘Perform different activities’. BLS is pursued by individual business unit of a company, e.g. in a telco case, mainly by Postpaid and Prepaid segment
In the 1980s, Motorola was the major supplier in consumer market cellular telephone and pager systems. In the 1990s, Motorola was the number one of mobile sales. Today, “Motorola is a major player in a fierce electronic revolution of global dimension.” (Entrepreneur Media, 2011, p.1 ) .
Porter's generic strategies framework constitutes a major contribution to the development of the strategic management literature. Generic strategies were first presented in two books by Professor Michael Porter of the Harvard Business School (Porter, 1980, 1985). Porter (1980, 1985) suggested that some of the most basic choices faced by companies are essentially the scope of the markets that the company would serve and how the company would compete in the selected markets. Competitive strategies focus on ways in which a company can achieve the most advantageous position that it possibly can in its industry (Pearson, 1999). The profit of a company is essentially the difference between its revenues and costs. Therefore high
The telecommunications industry has steadily rebound since 2009; this is because of the growth of not only the mobile and broadband structures, but also the increase of the video market. In Figure 1, the projected outcome is indicates a steady increase in the new 4G mobile broadband networks which will fuel continued wireless growth. “Business customers in particular will continue to use this technology to expand their capabilities beyond the desktop computer. Emerging markets such as China, India and Latin America are expected to see strong growth,” (Verizon, 2011).
23. Generic business-level strategies that a firm can adopt include all of the following EXCEPT:
T-Mobile has great strength and faced weaknesses but they also have the chance to come across opportunities for advancement. One of T-Mobile’s opportunities is a
Today, Tata Communications’ senior leaders are transforming the company into more than just a utility provider: they are committed to challenging other multinational market leaders. As Vinod Kumar, Tata Communications’ chief operating officer, explained: “We want to be a meaningful challenger to the likes of AT&T and Verizon and other business services, because we believe that their fairly large monolithic organizations will have silos with a lot of organizational and technology legacies. But as a new operator, we are fueled by growth from emerging markets, so we have [new] capabilities.” To that end, Tata
The business case presented focuses on insatiable demand amongst a growing population for a service built on dilapidated, poorly maintained infrastructure, against a backdrop of government deregulation in the telecoms sector. As of 1992, there were a mere 78k telephone lines for the 27m people living in 4.7m households (a population set to double over the coming 24 years), with users suffering success rates of just 25%. Demand was forecast to grow to 500k subscribers by 1996. The recent deregulation of the telecoms sector (via the break-up of TPTC into TPC and TTCL) and the formation of a regulator (TCC) had
In 2015, the Critical Care Continuous EEG Task Force of the Clinical Neurophysiology Society developed a consensus opinion regarding the use of cEEG in critically ill children and adults.31 This panel of experts provides recommendations for critically ill patients in general but can be extrapolated to SAH patients specifically. They recommend cEEG for diagnosis of NCSz, NSCE, other paroxysmal event in patients with abnormal mental status following an epileptic event and those with altered mental status and acute supratentorial brain injury (including SAH). Additionally, it is recommended for further characterization of abnormalities identified on short term EEGs and to assess efficacy of
Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from
In a $35 billion deal, Sprint Nextel prides itself on being able to provide innovative services and technology to a wide range of consumers, business associates, and government officials. Although Mr. Forsee has said, “This merger positions Sprint Nextel for greater success than either company could have achieved alone," there are many obstacles that Sprint Nextel must overcome in order to become the leading cell phone network provider. First, one must examine the problems with Sprint and Nextel before the merger.
Motorola, famous amongst mobile phones, and one of the top cellular phone companies in the world till late 1990, later it was captured by the company Nokia. While writing this case we have thrown light on the challenges and problems faced by Motorola around 2006-2007. One of the ideas incorporated in order to recapture the market in the year 2006 was to slash the prices of almost all the cell phones which impacted the returns of the company. Motorola did announce in the year 2007 that they will revive shortly and would have the market share back.
Chapter Eight of Contemporary Management discusses the concept behind Formulating Business-Level Strategies. Business level strategies create a competitive advantage by allowing an organization to counter and reduce the threat of the five industry forces. For Uniqlo to gain higher profits, they must increase value to their designs. They increased their value by differentiating
3. Strategic alliances and partnerships within and outside of Usaha Tegas Group (help to capture new markets)
For this assessment I choose Vodafone company. Vodafone Company is one of the world 's driving versatile information transfers. It is among people in general constrained organization. It 's name which is VODAFONE originates from three things that are Voice, Data and telephone. It is considered as the second biggest organization on the planet after China Mobile. About 5.4 million Vodafone clients are there in Australia . It is being worked in 26 nations. Vodafone Global Enterprise has been giving information transfers and IT administrations to various clients around the worldwide .In Australia Vodafone Hutchison was framed in June 2009. It is a joint endeavor organization of Vodafone gathering Plc and Hutchison
There are five generic business strategies that companies choose from when trying to successfully compete within their respective industries. This is the first choice a company must make, even before deciding an overall strategy. These generic business strategies include low-cost provider strategy, broad differentiation strategy, best-cost provider strategy; focused strategy based on low costs, and focused strategy based on differentiation. These strategies have many advantages as well as disadvantages. Choosing which one to use depends on what market position a company wants to pursue. Deciding to be more offensive or defensive also plays a role in choosing a