Case Study Of Chinese Domestic Tourism

Veal, A. J., 2006. Research Methods for Leisure and Tourism. 3rd ed. Beijing: China Renmin University Press.

This module describes the importance of Management of Tourist Destinations and its necessity to be applied depends on quality management, which mainly revolves around the satisfaction of visitors to a specific destination keeping key factors in mind.

According to Kotler (2000), “positioning is the act of designing the company’s offering and brand image to occupy a distinctive place in the target market’s mind”. In today’s highly competitive global marketplace, a product will not thrive or survive without a clear competitive distinction (Kotler, 2000). The same goes for tourism destinations, which is why it is crucial to position a destination efficiently and effectively in comparison to competitors.

China is only flourishing as the years go by, and it is only going to continue to flourish because of the way society is brought upon them. It is essential to know the importance of tourism and all the positive and negative attributes it has to offer. China is the “world’s second largest travel and tourism economy after the United States by 2015”, according to a new report from the World Travel & Tourism Council (WTTC). China’s tourist appeal is very different from any other countries outside of East Asia, offering a variety of things to do and places to visit. China is an exotic country with new sights and experiences to enjoy, and has an extraordinary culture waiting for you to discover. “English is rarely spoken by locals, and seemingly everything about the culture is backwards from what you know, but if you 're up for the challenge, you 'll be rewarded with a truly spectacular experience” (Vans Hinbergh).

The following literature is suggesting that how a tourist destination can be analyzed with the help of Butler's Tourism Life Cycle Model. Butler (1980) introduced the concept of the model which clarifies and extends earlier work by, for example, Cristaller (1963), Noronha (1976) and Stansfield (1978). In doing so, Butler clearly links the development cycle of tourism destinations to that of products in the product life cycle model. This is one the best used management framework to know the evolution in a tourism destination as described by Baum (1998), the original Butler's model included:

The Travel and Tourism industry is still one of the largest single businesses in world commerce and its importance is widely recognized. The tourism industry is now one of the largest sectors earning foreign exchange. In the face of many benefits, many countries have started assigning due weight age to the tourism industry in their national development agenda. Tourism is an industry that operates on a massively broad scale: it embraces activities ranging from the smallest sea-side hotel; to air-lines, multi-national hotel chains and major international tour operators. Originally, non-traditional industries such as tourism emerged as a solution to strike a balance between ecology and industry

Travel and tourism marketing are often categorized into several categories that are mainly related to public and private tourism marketing, national and international, demand and supply (Camison, 2000). Also, marketing plays a crucial role in the tourism industry due to its influence on behavior, attitude, and psychology of consumers that can positively affect the various phases of the entire decision-making process (Wynne et al., 2001). In fact, according to Wirtz and Mattila (2004), consumer behavior is considered as one of the most crucial issues of the tourism marketing due to the changed economic and social environment. Customers choose hotels and other hospitality destination for several reasons, such as available budget, facilities, quality of product offered and other factors. Consequently, manager and marketers need to identify those factors that enhance their opportunity to be chosen by customers in a market that offers a wide number of similar competitors.

47). The challenge is so great and the stakes so high that governments need to work in concern with business interests and academic researchers to maximize the chances for success. Gertner and Kotler (2004) investigated how notions about a place are formed in the consumer’s mind. The authors affirm: “Country images, or knowledge structures related to places, or place schemata, are commonly used as short-cuts for information processing and consumer decision heuristics” (Kotler & Gertner, 2002, p. 251). Govers and Go (2003) argue that the image of a tourist destination is composed of distinct attributes; it is these that tourists consider while evaluating a destination. More than 80% of the destination image studies conducted from 1973 to 2000 used lists of attributes, in structured questionnaires, to operationalize destination image (Pike, 2003). In general, scholars believe that people’s image toward a destination is the result of a combination of particular beliefs or attributes. Thus, scholars have tried to conceptualize destination branding with more accuracy by using structured and unstructured research methods to measure destination image. Unstructured research methods include the use of photos and/or open-ended questions, while structured methods used self-response questionnaires with lists of destination attributes. Two types of attributes surfaced in earlier studies about destination image: those that were generally

This research has shown that there are differences in perceptions and expectations of Chinese Mainland tourists compared to other foreign tourists and this impacts upon satisfaction levels. Chinese Mainland tourists spend less on hotel accommodation than other foreign tourists, however have high expectations and expect value for money, making price a major factor in the consideration process for hotel selection and an aspect that the Hong Kong hotel market must consider when marketing their hotels and services, to the Chinese Mainland tourist.

The form of market communication that increases the attractiveness of a tourist destination is said to be positioning. One of the important tools in shaping the tourism marketing is positioning. The main goal of positioning is to create a place holder for the tourist destination in the minds of potential customer. Positioning involves the process of evoking images of the tourist place in the minds of the customers and effective positioning helps in differentiating the images from the other competing destinations. Positioning is the process that follows the successful implementation of market segmentation. So an effective positioning strategy enables a competitive edge to the tourist destination that is trying

By Robertson Ndegwa Ngunyi 罗伯特 Paper submitted for Ecotourism Final Exam to Sun Yat Sen University, Doctorate in Tourism Management School of Business, Department of Hotel and Tourism Management Professor Liu Yan December, 2009

Unquestionably, Hong Kong is a blessed land where possesses prosperity and most of the elements of being a world class cosmopolitan which has successfully attracted visitors over years, especially from the mainland by emphasising our world-class shopping, dining and other urban attractions (Lam, H., 2004). Despite the flourishing scene of the tourism industry, the volatile tourist markets and growing competition from Southeast Asian countries and neighbouring destinations have posed new challenges to Hong Kong’s tourism industry.

In future new tourism destinations tourism developers already face hurdles of growth, mainly in the development phase of the purpose life cycle. funds in the tourism destination communications are however needed to secure a convinced quality normal of tourism both for tourists and population alike. The untrustworthy phases of involvement and growth

In today’s modern world according to ITB Academy report (2015), city trips are one of the fastest growing part of the international leisure tourism, with 3% increase of international tourist this year to North America, after a ten percent increase in last year. According to Wolrld Travel Monitor Figures City trips soared by 82% between 2007 and 2014 to reach a 22% share of all holidays as a conseques the market has grown rapidly in the past seven years, this significant increase caused by cheap flights, low-cost accommodations, new attractions and activities. The study also states the key motivational factor for city trips are similar around the world, such as sightseeing, visiting cultural attractions, eating out and the experiencing the city atmosphere. The research also states that the city trips has grown about 20% of all holiday trips. Europeans made nearly seven million city trips in 2014. Traditional city trips dominate the market.

Malaysia tourism obtained the fast development as a result of it own superiorities in natural and cultural travel resources as well as government's vigorously support. It has become the country's second biggest source of foreign exchange and the third largest economy sector. But under this excellent prospect, we instead should have a more sober understanding to the tourism’s vulnerability and the issues in the Malaysia travel industry to continue developing it more successfully.