The internship has lasted for 2 months as a full-time one which started from 9/7/2017 to 7/9/2017 and I have many chances to gain more knowledge as well as working experience in the marketing industry.
Kim Ngoan's marketing department is a key part of the company as a whole. According to Philip Kotler's point of view, marketing is a social management process whereby individuals and groups get what they need and desire through the creation, offering and exchange of products. Products are valuable to others. Likewise, the Marketing Department is an important connection between the company's product and its customers, between product attributes and customer needs. The main task of Marketing Strategies Department of Kim Ngoan company is to expand the market by doing surveys of the real market, segmenting the market, developing caring policies which are appropriate with customers, introducing new products and cooperating with manufacturers to solve problems that arise after customers use the product. Most importantly, because the products that Kim Ngoan company business is directly affected by the weather and soil, the visit to the actual situation of Marketing staffs is extremely necessary. This is because for Kim Ngoan company, it is important to sell products with great sales, but it is more important to care for and solve problems of their customer. The company not only focuses on the quality of their products but also always keeps track of their customer's problems after using the company's products and always try to answer
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My internship is divided into three major periods: the first two weeks, the next one month and the last two weeks. Although the internship only lasts for two months, what I has gained and learnt from the working process is
Second, getting the opportunity to experience an internship is something every person should do. This experience gives you a full understanding of what your interests are and the career path you want to take. This privilege allowed me to put into practice a few of
In addition, the internship was a good to find out what my strength and my weaknesses are. This helped me to know what knowledge and skills I have to improve in future.
Marketing is the link between an organization's product and its customers. It helps an organization establish name recognition, distinguish itself from competitors, communicate its value proposition, and most importantly sell more products! Through proper marketing, an organization can develop a trusted "brand identity" and consumer awareness which builds important long term relationships with customers and results in repeated sales and increased profitability for the organization.
An internship is an opportunity offered by employers, which may be be paid or unpaid, to students interested in their industry. High school interning positions are usually sought out by high school seniors and juniors who want to experience an industry or seek a higher quality university. Internships are available all year long, including over the summer and during the regular school semester. An internship could be a couple of weeks or last years. Some students will intern part-time averaging twenty odd hours a week. Although, some will have full-time internships, so they work as much as full-time employees about forty hours a week. High school students are most likely to hold summer internships rather than full time ones but there are exceptions. The complete duration of an internship varies with the type of company’s industry and the employer’s need for an intern.
Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler, Armstrong, Saunders, Wong page 5)
Marketing is about making sure that a business is providing the goods and services that customers want. It involves identifying and anticipating what consumers want today and will want in the future. The marketing department then plays an important role in taking these goods and services to market through all the channels the business sells through.
I have learned so much from working this internship at my family company. I have learned that owing and managing your own business is not all peaches and roses, it is some serious hard work. While doing this experience, I have learned how to do mostly accounting things and also I was able to sit in with the executives during some of their meetings. The accounting side of it, I was taught how to go in and enter checks into Quick Books, I was taught how to fill out deposit slips and was in charge of making sure they got
Internships offer many advantages to college students. First, it is the “best resource to develop the skills employers seek” (Florida International University, 2017). According to the US Department of Labor, the skills set employers most look for are “critical thinking skills, excellent communication skills, and the ability to work in a team” (Occupational Outlook Quaterly, 2016).
My internship began on August 17th. Throughout the first 2 weeks there was another intern at the company. Throughout those two weeks the other intern mentored me and gave me advice to have a successful internship and how the company functioned. When the next intern starts his internship in the spring, I will take the role as a mentor for a week as well. Having a fellow intern prepare you and tell you what to expect created a better transition into the internship. Early in the internship, my boss made it clear that I would be spending most of the day with him either at the office or out in the field.
Internship fits the college education in a way that it prepares students to the labor market. Students go apart from their colleagues in the classroom and have to work independently to face the new workplace setting with all
The internship gives a real opportunity to have a outer sight of the corporate sector. It helps to understand how the real world of business functions and makes profits. It gives the practical knowledge in terms of experience and is closely related to academics wherein the latter provides the theoretical knowledge. It is no wrong in stating that both are inter-related. Being a student of MBA, internships provide a platform to enter in the corporate field and apply various applications and shine. It also helps one to furnish their skills and get huge exposure and understand the heat of being a part of corporate world.
The Headquarter of Shin Han Investment Company is in South Korea, Seoul. It is first bank in South Korea, established the Bank in 1897. “Shin Han bank started as a small company with a capital stock of KRW 25.0 billion, 279 employees, and three branches on July 7.” (Shin Han, 2014). Shin Han Company plan to set up the branches in Singapore Orchard in order to enter into investment market. Singapore is developed on finance part and many pother companies are investing in Singapore recently. Shin Han Company is specializing on investment in South Korea. Moreover, Sin Han Investment Company will take time to set up branches in Singapore. The duration is 2014.01.11 ~ 2015.31.12.
Therefore, in my programme we are required to do an internship every year. This gave me opportunities to work in a hotel for 4 times in different department which are Housekeeping, Kitchen & Pastry and Sales & Marketing.
For many students university can be quite theoretical and an internship is their first opportunity to apply their knowledge to the real world. The experience will not only help you to develop the skills needed to work in your industry; working on real projects for a real organization will also give you the interpersonal skills that you need to work effectively with others — and confidence in your own abilities. You may find that longer internships allow you to work on projects from start to finish and give you a more in-depth experience of an organization. If you have the spare time then a month-long intensive internship or a part-time internship over six months or a year may be a better option.
Business today must have some sort of marketing in their corporate strategy because it is a very vital part of the corporate plan. They say the Marketing is a business philosophy, and for the business to survive the customers wants and needs must be met, and that is not just a job for the marketing department. Granted the role of Marketing is a separate entity from the rest of the jobs within the company however Drucker (2013) states that “This just cannot be left solely to the marketing department”. (Drucker, 2013)