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Case Study Of Lens CraftersOperations Strategy

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1. Evaluate Lens Crafters' operations strategy and explain how the organization seeks to gain a competitive advantage regarding sustainability. Lens crafters is a United States organization that deals with the manufacture of eyewear including sun glasses and is a large retail company in the USA. It was founded in 1983 by a person known as E. Dean Butler. He was a manager at Procter & Gamble Company, which he afterward sold to United States Shoe Corporation in 1985 (Walczak, 2014). Since then, the eyewear company has expanded enormously with over 840 stores in Canada alone. The factors that led to its fast growth were due to his optimistic character of business growth. He also was very knowledgeable and had a way to manufacture glasses on order and within the stipulated time hence meeting the customers’ needs (Hill, et al, 2014). This led to increasing revenue which in return contributed to the globalization of the company. Operations Strategy An operation strategy is a means by which a company or organization sets a plan of actions to run and meet the organization's goals and objectives. Lenscrafter has a unique strategy that attracted a lot of customers to it. The approach is called differential strategy. This is a method where a company manufactures and produces exceptional quality products that are different from any other film (Liu and Ko, 2014). Lenscrafer used this style which attracted a lot of customers. More so they had an optometrist feature in their film or in

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