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Case Study On Smart Watches

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I decided to write my case study about the smart watches, because this is a new expanding market and people do not know much about these devices. The smartwatch is a wearable computing device, that people wear it on their wrist. From outside it is similar to a wristwatch but from inside it is more like a smartphone. It provides a lot of features that we can do with a smartphone, we can connect these to gadget to each other in order to make our life easier. But when did these small devices started to extend?
People started to imagine what could they do with their wristwatch in the 1940s, we can see intelligent watches in movies like Drick Tracy or Star Trek in the 1940, but then it was just a fantasy. The first big step on the way to the smartwatches was the introduction of the so called Pulsar watch in 1972. It has lasted for 20 years to develop this digital watch and the American Hamilton Watch Company has debuted with it. The quartz watches mean an enormous threat to the traditional watch industry. These watches were much cheaper and more precise than mechanical ones. From that time watches started to be more complex and electric. …show more content…

Casio and Seiko has also joined to Intel and began to produce wristwatches with built-in databases, dictionaries, blood pressure sensors, touch screens and even gesture control. These small gadgets were very expensive so not many people could afford them, on the other hand people the demand for these high-tech watches was not so big. That is why the market of quartz watches did not start to fall. Swiss watchmakers were reluctant to these changes but they recognized if they wanted to keep step with the world, they had to fulfill the needs of the consumers, and they wanted quartz watches, they created the Swatch brand. Now it belongs to the World’s most successful watch

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