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Case Study: The New Orleans Advocate Versus The Times Picayune

Decent Essays

Newspapers need to continue to inform the public but in New Orleans with Internet dominating the two papers are competing for the top spot one is called : The New Orleans Advocate versus the Times Picayune as stated in lines (1-3) of the second passage. Both companies are competing for the top spot in the city of New Orleans the two companies are only two city blocks away. In lines (32-41) it states that the companies are both going digital to increases profits the decision was made by first Picayune’s parent company New York based Advance publications. Secondly. As stated in lines (1-10) both companies are in a battle of the brands which to the reader means that they were wanting to be the top seller. lines (11-14) The Picayune’s avowed

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