Cause-Related Marketing: The Cone Communication Social Impact Survey

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Cause Related Marketing not only is beneficial for the sponsoring organizations, but at the same time it delivers rewards to customers as well as to the non profit organization that is working for the betterment of the society. The Cone communication social Impact Survey (2013) has concluded that CRM has the potential of earning new customers for the company. The results of the study indicate that most of the American consumers (89percent) prefer switching to a cause branded product, if they need to choose between two brands of equal quality and price. Research statistics has also propounded that Cause marketing also differentiates the company’s products. It indicated that when quality and price is equivalent, social purpose is the number one
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