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Challenge Products Corporation Case Analysis

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Anny Lyman was recruited to Challenge Products Corporation (CPC) from their competitor because she has expertise in marketing and creativity. She is such a hardworking and creative manager that she was showcased in a magazine and that is what makes her a very visible manager in her previous organization. Before she was hired, CPC’s products were very dominant because of high quality, low costs, and durability of the design. But this has since changed because of the cheaper look-alike products introduced into the market. As a result of this, CPS’s market share has significantly dropped and it gives the CEO a concern and that is where Ann Lyman’s comes into the picture to try to turn things around. She has given a brilliant proposal to the …show more content…

She will have to explain in detail how her new plan appeals to everyone’s values and supports the common goal. Ann Lyman will have to thoroughly explain the reason for the need for the company to expand its product lines, the reason why they have to offer more product options at different price levels. The more product lines CPC has with different price levels the more market share for them. She has to give them the reasons why CPC should branch out into “trend designs” that appealed to the contemporary lifestyles of young adults which are probably their biggest customer in the electronic housewares. In this century, for any company or organization to continue to thrive in the marketplace, it has to adhere to consumer demands and taste. Reciprocity according to Whetten & Cameron, 1993, pg. 243 involves straightforward bargaining in which each party gains something from an exchange. Ann Lyman can use the strategy of reciprocity by striking a bargain with all the departments that will be highly impacted by a proposal in the form of offering bonus from the potential profits that the new product offerings will generate. Reasoning and reciprocity are the best influencing strategies to get the other members on board with her process to implementing the changes to the sales department. Amy should be more visible to other members in the department by growing her relationship with higher level authorities to make a significant

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