Challenges On CSR Initiatives

The majority of people in today’s global society have a false sense of security in believing that the effects of climate change will not take place until the very distant future, and are to dire to bear engaging. Environmental protection is currently one of the largest social issues facing different groups within society including; governments, special interest groups, everyday citizens and global organisations. The actions of organisations with regards to environmental sustainability are becoming a larger factor in business operations. Today’s more informed society expects businesses to perform out of the traditional economic measure of profit motive and adjust to society’s efforts to achieve modern sustainability goals. BHP Billiton (BHP) is the largest and leading global resources company, being the world’s largest producers of major commodities including; coal, copper, iron ore, nickel and uranium. BHP’s annual revenue for 2014 can be rounded off to $607,206million US Dollars and currently hires 128,800 employees and contractors over 141 locations. These figures not only represent how large BHP is, but they highlight the importance of BHP’s contribution to help achieve

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

As corporate social responsibility (CSR) efforts continue to grow within industries world-wide, the pursuit of sustainably responsible investment (SRI) is becoming increasingly popular among investors looking to create a positive societal impact. Similar to ethical consumption, an organization’s sustainability initiatives can motivate investors to not only provide monetary support for their company (stock holdings), but to influence their business decisions through shareholder advocacy as well (Voorhis & Humphreys, 2011). Therefore, companies who highlight and publish their environmental, social, and governance (ESG) data are taking advantage of the increasingly popular market for SRI. In addition, community investing provides opportunities for investors to financially engage with communities directly in an effort to create social growth (Voorhis & Humphreys, 2011). Consequently, independent organizations and financial advisors are providing in-depth company research and industry examinations (screenings), which go beyond the financial aspects of investing and assist potential investors in their decision making processes. Within the power point presentation, a thorough analysis of both SRI and ESG factors are highlighted as well as their industry and investor significance. Furthermore, notable positive attributes of SRI are noted in an attempt to showcase its attractiveness along with specific examples of three corporations that have excelled in their ESG practices.

The term corporate social responsibility (CSR) is related to a bunch of behaviors that business and firms both undertake and to facilitate social and environmental targets and also to minimize the cost of potential society and environment that refers to business events. In addition, a sense of belongingness and motivation could be built by corporate social responsibility (Stawiski). As a hospitality enterprise with CSR, Holiday Inn has a couple of sustainable practices to address environmental and social challenges. For the environmental sustainability, Holiday Inn adopted IHG Green Engage System which is an online sustainability tool that helps their hotels manage waste, the use of water, energy and minimize the impacts on the environment. The organization also have CSR programs such as IGH Academy and Disaster Relief for the community. IGH Academy aims for people in the community to develop their skills by improving their employability and securing their jobs in the hospitality industry. For the Disaster Relief, Holiday Inn collaborates with local communities by providing financial support, supplies and accommodation in disaster time.

The economic factors may remain the priorities in many of the business leaders’ minds, even if they claim to know the significance of CSR. Although nearly all the participant CEO in the UN Global Compact Study (2013) see CSR as the “key to success,” sarcasm appears when only 45% feel CSR is “very important to future success,” while around 67% choose “growth and employment” to be the top priorities to indicate future business success. The business leaders may believe in CSR and think it could bring to the greater good, but they saw lack of direct links between their companies’ value and their goodness. On the one side, conducting CSR initiatives or programs, which may include charitable giving,

Capitalism is dominating the lives of today’s world and people do not even realize how they are being swindled. The civilians of the modern society do not acknowledge how they are being used as assets to make bottom lines for the world’s most competitive companies. With so many corporations and businesses running, there is a neverending race of who can get the most consumers and profits. For companies to attract investors and customers, they use CSR, or corporate social responsibility, to gain advantages in the business industry. Corporate social responsibility is when a company decides to do certain activities to help improve society . CSR consists of different types of categories which are philanthropy, ethical labor practices, and the environment. Throught the decades, there has been a constant debate that concerns how beneficial and helpful corporate social responsibility really is. Some people argue that CSR can let a company make profits and help the general public at the same time, but others suggest that companies who use CSR are only prioritizing their self interest and wealth. Therefore, a company cannot be socially responsible while simultaneously making a profit because corporate social responsibility is used as a way to avoid government regulation and to greenwash a company’s reputation.

Employees, as members of an organization, contribute a lot to the enterprise’s manufacture, management and profitability. Corporations’ CSR activities definitely have an enormous influence on the qualities of employees’ behaviors. (Nan, X. & Heo, K. 2007, p.65) Employees may react negatively when they perceive a corporate injustice because that implies a mismatching with their values and threatens their psychological demands. CSR activities on employees are consisted of many aspects, such as skill training, working condition, payment as well as health and safety. Every corporation has its own human and labor policies.

Consumers all over the world are pressuring companies to become more socially responsible. Corporate Social Responsibility (CSR) is a measurement of a business’ impacts on society, both positive and negative. Pharmaceutical companies in particular are held to a high ethical standard by the public due to the nature of their product. Novartis, one of the largest healthcare and pharmaceutical companies in the world, aspires to be a model of ethics and philanthropy in the industry and sets a global standard of CSR for all businesses. This paper examines some of Novartis’ most recent CSR actions that contribute to the company’s sublime reputation, but also investigates lawsuits against Novartis and shortcomings with its transparency which the administration continually fails to address.

The issue of corporate social responsibility (CSR) has been bantered since the 1950s. Latest analyses by Secchi (2007) and Lee (2008) reported that the meaning of CSR has been changing in significance and practice. The traditional perspective of CSR was barely constrained to charity and afterward moved to the attention on business-society relations especially alluding to the commitment that a company or firm accommodated tackling social issues. In the early twentieth century, social execution was tied up with business execution. Thusly, business makes riches in the public eye and gives better expectations for everyday life.

Introduction: Today, we live in an age in which companies, businesses and society are more connected and interactive than ever before in the past. Corporations are more aware of their role towards the society. They are responsible bodies that feel a sense duty towards commonwealth and the environment that comes with a growing realisation that they, as an integral

The main aim of a business is to earn profit but a business also need to fulfill the social and sustainability need along with its economic need this responsibility is known as Corporate social responsibility. CSR is The commitment of the business to seek after those strategies to settle on those choice, or to take after those lines of activity which are alluring as far as the target and estimation of our general public.(Carroll 1999,p.270) Now a days, relationships with customers depends on the value the company give to the social, economical and sustainable needs. In spite of the fact that executing CSR exercises rightly can prompt great impacts, for example, an expanding of organization 's benefits and a commitment to the social issues with boundless materials, without a significant learning of CSR may bring about terrible impacts, for example, squandering time and cash. According to research "Empirical studies regarding the relationship between CSR and performance are mix’’(shen and chang 2009, p.134) .This paper will talk about the significance of CSR about in meeting economical, social and sustainability needs and after that advantages and disadvantages.

Corporate Social Responsibility (CSR) an essentially American phenomenon has over the years become a major concern in Western Europe and in other countries of the world aiming to follow in the western model of development.

Corporate Social Responsibility (CSR) has many facets and they are perceived and enforced very differently in different places. The concept of it is believed to be first discovered by the western culture. However some of the studies in Asian business patterns suggest that different cultures also have the concept of CSR putting in a different angle and norms in execution and standards of it. It is also discovered that the CSR schemes have different performance and relevance on affective the company’s brand image. The studies are scattered and examined the matter in different aspects and different industries’ case. There seem no particular patterns

In the recent years, corporate social responsibility (CSR) has gained lots of attentions among public, and plenty of companies invest more efforts on the CSR activities (Hur, Kim and Woo, 2013). At the same time, companies can undertake their social responsibility in different ways, namely, CSR has some classifications, and most of scholars accept that there are three main classifications of CSR, which are related to social, economic and environmental issues. The reason why companies do CSR activities is that the pressure of the economy, society and environment enforce the company to take economic, social and environmental consequences of their business into account (Alsmadi & Alnawas, 2012). What’s more, companies are able to gain benefits by undertaking social responsibility from the CSR activities. Positive brand image is the most vital benefit of CSR since it provides competitive advantage by having consumer commitment, which will give consumers’ high purchase intention and willingness to pay higher price for product or service (Mohr and Webb, 2005; S.M.M. et al, 2013). Ghosh and Das (2013) find out that companies are trying continuously to maintain and improve their brand image, because the positive brand image contributes to the competitive advantages and superior market share. And the positive brand image can influence customers’ purchasing behaviors since consumers prefer to choose the companies that have the good brand image (Maignan and Ferrell 2001). For instance,

Inyang, Awa and Enuoh (2011) observed that traditionally CSR has been a top-management driven initiative nurtured from policy conception to implementation mainly by the organisations executives. Sharma, Sharma and Devi (2009) also noted that from the very beginning the key player in undertaking CSR activities in business organisations has been top management; other stakeholders who include employees have been rarely covered under the ambit of CSR. It will be argued in this study that the exclusion of other stakeholders, especially employees, and their non-involvement in CSR initiatives tend to affect successful implementation of CSR programmes. As Battacharya, Sen and Koschun (2008) have argued, this top-down approach to CSR creates a gap between top management and employees concerning appropriate sources and ownership of CSR initiatives. Perhaps a more strategic approach would be