Change4life Case Study

In this report it will investigate at least three recent health education campaigns and use them to explain two models of behaviour change. The three recent health education campaigns will be ‘Smoke Free’, ‘Change4Life’ and ‘FRANK’. The two models of behaviour change will be the theory of reasoned action and the stages of change model.

In the 21st century obesity within the UK was starting to become a major concern, after the issue of smoking had been dealt with. In order to get a handle on the growing problem of obesity, the prime minister at the time released a new piece of legislation otherwise known as “Choosing Health: Making healthy choices easier”. This piece of legislation was designed with the

Health education takes place within the context of social and economic settings. All programmes for health-related behaviour change have a cost in term of resources, money, time or social and economic factors. In this report I will be talking about Jamie Oliver approach the strength and weakness of his healthy eating approach. For example Jamie Oliver strives to improve unhealthy diets and poor cooking habits in the United Kingdom and the United States but the government spend a lot of money to campaign his idea and to promote healthier school meals.

The campaign we will be presenting is about obesity. In Sandwell, especially Smethwick; the number of children who are considered obese is 893 and the local value for this number is 25.9 where the England average is 19.0 and England’s worst is 26.5 ( as you can see the Sandwell figure is very close to England’s worst). These children are much more likely to develop health problems

Salt is thought to be responsible to speed up the body’s loss of calcium. Australian adults are recommended to consume less than 4g to 6g of salt. This is equivalent to one teaspoon a day.

Farburn et al (2002) suggests that “the prevalence of obesity and its physiological and psychological complications is increasing among children and adults. These findings emphasize the need for effective prevention and treatment programs. Public health policies and strategies are implemented to meet targets to tackle health issues and socioeconomic problems (Lydia Balsdon, 2009). The House of Commons Health Select Committee (HSC 2004) foreseen the rise in health-care costs related to obesityas the figures are predicted to double by 2050, the estimated cost in 2002 was around £3340-3724 million. Obesity usually relates to limitations in mobility, which results in challenges with daily activities and affecting the quality of life and preventing individuals from finding employability. Health and psychological complications from obesity and related diseases impact the health and social care cost as individuals have high sickness and absence levels from work, which results in low productivity and enforces costs on industries.(McCormick et al, 2007). The government addresses the national strategies in tackling and reducing the obesity figures in the UK. (DH, 2005b). The National Institute for Clinical Excellence (2013) declared that from April 2013, the local government took on a widespread concern for public health within

In the UK about 46% of men in England and 32% of women are overweight, and an additional 17% of men and 21% of women are classified as obese. Overweight people and obesity is rapidly increasing so it is estimated that by 2015 over 50% of the population will be obese. These campaigns have a big emphasis on education and in particular in settings such as primary and secondary schools. Children are being taught about healthy lifestyles, one of the big changes was inputting healthy foods into school canteens. Adults are also being educated by replicating the idea in schools workplaces also have fatty foods replaced with healthier foods and reducing the number of smoking areas to discourage smoking breaks at work when it all gets too stressful.

XYZ is registering increased success at the local level, and has recently decided to expand its operations at a global level. This expansion would occur in a two stage process.

1. Kids will learn the importance of incorporating 5 servings of fruits and veggies daily; they will learn about the significance of “rainbow foods”

Since the launch it has moved onto targeting parents of 1-4 years (Department of Health, 2009). The main aim of this campaign was to ‘eat more, move more, live longer’. Change 4 Life was published alongside Healthy lives, Healthy people: A call to action on obesity in England (Department of Health, 2011). The Change 4 Life programme will provide information, products and tools for individuals and families wanting to improve their lifestyle (Department of Health, 2011). Change 4 Life (Department of Health, 2009) state that if trends continue it is estimated that one in ten of the adult population will be a healthy weight by 2050. This therefore shows how important the Change 4 Life campaign is. At the same time it will influence the behaviours of todays children, leading to a steady decrease in the prevalance of obesity (Department of Health,

As Nurses, we often ask ourselves what more can we do than is currently being done to improve the health of our clients not only in an individual sense but as a community. We are required by the scope and standards of nursing to ask ourselves this type of question by virtue of our profession and indeed is a baccalaureate nurse essential as well. We are in a unique position as nurses to have the most interaction with the community of patients we serve, and we often see the issues that affect the communities we serve more readily. One such issue that is undeniably

It was found that at each hour of TV watched by a 5-year-old child their chances of obesity would rise by 7%. Whilst studying 8000 children who had watched 8 or more hours per week, all age 3 it was found that by the time all those children were aged 7, every single one of them were at higher risk than average of obesity. (Pediatrics, 2011). Television on its own shows from 4400 to 7600 fast food commercials a day. Those statistics don’t include what is shown in magazine, billboards and so on. The number of health promoting adverts shown is 165 a day its no wonder today’s children are at higher risk. Speaking of which, the number of children under 5 effected worldwide by obesity found in 2013 was an astonishing 42 million. Its predicted that by 2025 this number will rise to a huge 70 million. (Bupa,2016) The media has fooled people the way never use overweight or unhealthy looking people In adverts, how often do we see obese people on our televisions? Especially when we are trying to be sold something. More often than not in movies fat people are portrayed as unattractive and unpopular and the laughing stock. Society seems to find it difficult to sympathise with obesity as a disease as many see it as self-inflicted issue. (Teaching tolerance, 2016). ) it was found that by 2006, obesity was responsible for 10 percent of media

During her term as First Lady, Michelle Obama, established a national campaign called Let’s Move!; this campaign challenges the growing obesity rate amongst children to encourage a healthy lifestyle. This campaign funds schools with healthier meals, access to healthier choices, cost-effective food for families, creates awareness, and encourages kids to become more physically active. This campaign encourages everyone to partake in this movement to decrease the likelihood of obesity for the next generation. However, the

Vegetables and fruit: I will make sure I have various kinds of vegetables and fruits available at home. I will add vegetables and fruits snack to my diet menu chart at least once a day three times a week. I will always have vegetables or fruit juice to drink at least 16 ounces a day

Nowadays, people don’t have time for themselves nor they are taking care of their health. Busy with loads of work, the people most of the time consume fast food, which have a negative impact on their health. Moreover, the amount of smokers and alcoholic are increasing at a high rate in the country. People are starting to smoke at very young age and are also becoming drug addicts. Regardless of the fact excessive alcohol is harmful, drugs and smoking kill, the people are still not leaving that bad habit. In order to create awareness, increases knowledge, changes attitudes and moves people to change their behaviour and to adopt a healthier lifestyle, sensitisation campaigns like Anti-Smoking, Anti-Alcohols, having a balanced diet and practising exercises daily are being held. Whether on tv, radio or magazines, we are being made conscious about the importance of our health. .