Chapter 9 New-Product Development and Product Life-Cycle Strategies

9355 WordsFeb 24, 201438 Pages
Chapter 9 New-Product Development and Product Life-Cycle Strategies 1) What are the two ways that a company can obtain new products? A) line extension and brand management B) internal development and brand management C) new-product development and acquisition D) service development and product extension E) market mix modification and research and development Answer: C Diff: 2 Page Ref: 258 Skill: Concept Objective: 9-1 2) Product improvements, product modifications, and original products can all be classified as ________. A) pioneer products B) new products C) product concepts D) product ideas E) test products Answer: B Diff: 1 Page Ref: 258 Skill: Concept Objective: 9-1 3) Which of the following is NOT…show more content…
All of the following are common external sources EXCEPT ________. A) customers B) suppliers C) competitors D) trade shows and magazines E) the firm's executives Answer: E Diff: 1 Page Ref: 260-261 Skill: Concept Objective: 9-2 12) The purpose of idea generation is to create a ________ number of ideas. The purpose of succeeding stages is to ________ that number. A) small number; reduce B) small number; increase C) large number; increase D) large number; reduce E) limited number; sustain Answer: D Diff: 2 Page Ref: 262 Skill: Concept Objective: 9-2 13) GrayBerry Gifts has just brainstormed a large number of ideas for adding new products and services after visiting several buying fairs. The owners will begin the first idea-reducing stage, called ________, to arrive at a realistic number to adopt. A) business analysis B) idea generation C) concept testing D) idea screening E) concept development Answer: D Diff: 2 Page Ref: 262 Skill: Concept Objective: 9-2 14) Which of the following is most likely to be included in an executive's write up of a new-product idea to be presented to a

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