Chrysler's Four Cultures

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When looking at the new culture that Marchionne created at Chrysler you can see characteristics from each of the four types of cultures that are found in the competing values framework. These characteristics all were relevant components of the reinvention of Chrysler’s culture and their product line, in addition to their ability to remain a main player in the auto industry. The clan culture can be seen in the collaboration that took place to reinvent their product line and offer a smaller type car like the Dart. Without the collaboration and Marchionne’s decision to become an active player in the engineering of the product, you would not have seen this culture as pertinent at Chrysler as it is today. The adhocracy culture is also present
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