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Cirque Du Soleil Case Study

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Founded in 1984, Cirque du Soleil is the largest theatrical producer in the world. Originally based in Canada, it began as a performing troupe, where one man juggled, danced, breathed fire and played eventually developed into a “proper circus” not long after their first show in the United States. Combining aspects of street entertainment, eccentric costumes, and cabaret, Cirque has an innovative spin on the traditional circus model. Today, the organization employs over 4,000 artists, artisans, designers, technicians and employees, and they sell over a million tickets annually. It creates and produces events and special projects; and provides creative content for various projects. They are continuing to diversify and expand their reach globally, yet their commendable approach to seek out partners worthy of their innovative spirit has proved painstaking. Their creative process is what allows them to stand out above close competitors, yet it requires many more resources and commitments that often overextend the organization, and they face threats from a variety of competitors within the performance and entertainment industries. I believe that Cirque present day, will continue to expand their partnerships globally, to solidify their position as the “future of live entertainment”. Using digital technology can help make the user experience more intimate. Today, Cirque needs to be able to deliver creative performances consistently, and they need to be able to effectively position

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