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Cisco Restructuring Analysis Essay

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1. As Cisco grew into an industry giant did they use a product or function orientation? Why? Would you have used the same orientation? 2. After the 2001 restructuring did Cisco change their product/function orientation? Was this the right thing to do? Why? 3. Before the restructuring, how did Cisco cultivate their culture? How would you describe their culture? Did they have any rituals, ceremonies, or myths? Did the culture support their mission? 4. What types of incentives/motivations did Cisco use in their customer focus initiative? Was it effective? How could you have improved the initiative? 5. How did Cisco manage their restructure and re-allignment? What do you think would have been the response to this change? Could…show more content…
But due to increasing popularity, and more consumers wanting to “get connected”, Cisco had to change their business model to help suit people with less IT experience. Come 2001, Cisco realized that they needed to restructure in order to stay competitive in the market and survive the “dot com” bubble burst. Instead of producing and proving products, Cisco switched to a function orientation and began to focus very heavily on customer satisfaction. Instead of just selling a good, Cisco understood that technical support and customer relationships could be just as valuable. Before Cisco restructured, they made sure that the culture they were trying to cultivate within the company was well known. There were four main “core values” that were consistently emphasized—empowerment, teamwork, open communication, and trust. These values were printed on employee ID badges, and referred to often in meetings and during employee orientation. Cisco culture put a lot of weight on fair treatment. Every manager’s office was the same size, with no out facing windows. There were no reserved parking spaces and everyone flew coach. The culture surely helped Cisco’s mission, create a good sense of teamwork among co-workers. Instead of working “Under” someone, the Cisco culture gave the impression you were instead working WITH someone. Cisco understood how important customer’s role was in business, and emphasized their importance very
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