1 We recommend Cumberland Metal Industries capitalize on their evolving position as a leader in the curled metal industry and effectively launch their new curled metal cushion pads to be positioned as the “new industry standard” in the pile driving market. In order to successfully launch this product, we first and foremost recommend that CMI acquire a patent to prevent this product from being copied and imitated, thus avoiding the entry of competitors. The associated value and advantages of CMI’s
Curled Metal Inc – Engineered Product Division Overview Cumberland Metal Industries (CMI) was a company which sold metal as raw material in other products. After the company had developed the product – Slip Seal that could meet the demanding specification of the automakers, it had grown rapidly over the past decade. The sales increased from $750,000 in 1991 to over $55 million in 2007. However, the sales decreased from 61 million in 2006 to 55 million in 2007, a net decrease of 9.5%, the net
Cumberland Metal Industries – Case Study Aayush Koradia Issues: Following were the issues being looked by Cumberland metal ventures: ¥ How to value the item which does not exist in market to guarantee individuals would end up buying? ¥ How to promote, teach and decide the appropriate channel to dispatch the item ¥ How to approach the influencers? ¥ Demand estimates ¥ How to create a market for the pads? ¥ Product mix - What all items will be offered as they are as of now concentrating just on
Personal development as a manager and leader Information based decision making Performance management Resource management Meeting stakeholder and quality needs Conducting a management project Financial control Marketing planning Project development and control Human resource development Managing recruitment and selection Being a leader Leadership practice 3 4 5 6 7 8 9 10 11 12 13 14 15 16 CMI June 08 2 Management and Leadership Qualification Structures CMI Level 5 Award in Management and
Executive Summary Cumberland Metal Industries (CMI), which was historically one of the largest manufacturers of curled metal products in the country, has developed a new product. This product is a metal cushion pad which is to be used with large crane-pile driving activities. The cushion is to prevent the shock of the hammer from damaging the pile. CMI’s cushion pad is a “one-of-a-kind” product as there is nothing similar on the market today making comparisons difficult. Upon successful
Conducting a strategic management project Organisational direction Financial planning Strategic marketing Strategic project management Organisational change Strategic planning Human resource planning Being a strategic leader Strategic leadership practice 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 2 CMI June 08 Strategic Management and Leadership
Introduction ------------------------------------------------- ------------------------------------------------- This unit is about being able to define and show an appreciation for key leadership principles in setting and communicating organisational direction, and the application of leadership styles in the achievement of organisational objectives. It is also about being able to differentiate between the leadership and management aspects of a job role and show an understanding of how these are integrated
Policies Case Study: Curled Metal Inc. Executive Summary Situation analysis: CMI is looking to diversify its portfolio. It wants to introduce a new high performing cushion pad into the pile-driving market. CMI will initially target small engineering/construction and independent pile-driving contractors. CMI will have the first-to-market advantage, as there are currently no direct competitors for metal pads. In terms of channels, CMI would distribute its pads through manufacturing representative. Main problem:
4006V1 - Management and leadership influencing skills Introduction I currently work as part of a small management team running four late night and food businesses. The main role of my job is to create the concept of the business, assure that it is being adhered to and the to look after the day to day needs of the general managers; this can be HR issues, licensing etc. In addition to this, I spend one day a week completing the banking, accounts and payroll of each business. Management and leadership
Introduction Curled Metal Inc (CMI) is a company whose strategy evolves selling products that used certain types of metal as a raw material. CMI rapidly grow in the last decade due to Slip-Seal, a product that meet the demanding specification of the automaker imposed by US strict environment legislation. In order to diversify offer from auto industry, CMI’s management decided to examine a new application for curled metal technology. Situation Analysis Company Business Model and Competitive