Coca Col The Marketing Strategy Of Coca-Cola

Constructed well over 2,000 years ago the Parthenon and its corresponding statues were built in dedication to the goddess Athena in the honorably named Athens. Through warfare and time itself little over half of all statues have survived to this day. Of those sculptures some reside in the Acropolis Museum in Athens and the rest are on display in the British Museum in London. While the validity of Britain’s legal attainment of these statues is debatable the lacking moral premise of such collection is undisputable. Britain simply cannot own therefore display that which is not theirs. When the Parthenon was built the structure held extreme religious value to the Athenians. The Athenians were a polytheistic society whom based

It is important for people to get vaccinated because by getting them you are preventing yourself from getting serious diseases, you also protect other people around you from getting sick and if you have to travel or like to travel its best that you’re vaccinated. Vaccines have saved billions of lives and prevented many diseases and sickness. They are safe medical products and can prevent suffering from these infectious diseases. BY getting vaccines you are preventing yourself from getting serious diseases like influenza, pertussis, and shingles. These illnesses are common and can be spreadable so it’s important to get vaccinated to protect yourself and other people as well. Vaccines can provide protection for a lifetime from these diseases.

The main topic for this Extended Essay is to analyze the effectiveness of company’s market strategy. A marketing strategy can be defined as a process that helps a business to optimize the opportunities in order to complete business objectives, which mainly gain profits. It includes all basic and long-term field activities of marketing that deal with the analyzing of initial strategy, evaluation of the strategy, and making of a new strategy if the initial strategy is found to be ineffective or even might cause loss. (Homburg, Kuester and Krohmer 2009) To make sure the effectiveness of marketing strategy, its crucial to establish the right marketing mix which cover all the element needed in marketing a product. (Clark, et al. 2009)

Stemming from Exodus, it continues the journey of the Israelites as they continue to go to the Promised Land. The Israelites repeatedly complain about how they had been better off in Egypt, where they had meat and other such foods. They also complain about the massive size of enemies in the Promised Land and, despite knowing how powerful God is, complain once again. They are sent back into the desert where the generation that had defied God died off. Because of their rebelliousness, the curse of generations is put into effect. Once the old generation dies off, excluding the obedient, they complain just as their ancestors

Strategy is a concept that focuses on long term objectives of a firm keeping in view the changes that take place in the business environment and the possible implications that it has on the firm. Thus, a dominant and well-structured strategy plays a very important element in capturing competitive advantage

Coca-Cola is the largest non-alcohol beverage manufacturer in the world, which holds approximate 43% market share. The firm is also ranked in top 20 in the Fortune 500 in terms of the largest capital with over 100 billion dollars in assets. John Stith Pemberton is the founder of the firm, which is headquartered in Atlanta, Georgia. During its 100 years of history, Coca-Cola has grown its businesses substantially in the globe. Currently, the firm presents over 160 countries, including China, India, Japan, and South East Asia countries. The main objectives of the firm that is it can serve its products to all consumers in the globe, and expands its businesses to the majority of strategic regions. In order to grow and expand its present to the other major markets, Coca-Cola executes its marketing strategies based on three different categories, including price, place, partnerships, and core products. These marketing methods have supported Coca-Cola to sustain, and grow in the soft drink industry.

When thinking of what makes a successful advertisement, many would agree that the most successful brands adapt to the society and trends around them. Similar to everything else in our world, advertisements continue to change year after year and era after era. When thinking of common brands with impressive advertisements and campaigns, Coca-Cola is one that we are introduced to at a young age. Coke has been advertising their brand for over one hundred years. This brand continues to relate to many consumers by modifying and creating advertisement campaigns, which relate to current trends. Two advertisements in particular test the theory of how as era’s progress what was once seen as competitive relationship is now a budding romance and popular marketing strategy.

This is used by companies to communicate the benefits of their products to their target markets. Promotional tools include advertising, personal selling, public relations, sales promotion, sponsorship, and, increasingly, direct marketing methods.

This article has been produced to outline the analysis’ and strategies used within marketing, which should be adopted within the organisation in order for it to have a successful Marketing strategy.

According to the Mckinsey report Coca-Cola Company is the world’s leading manufacturer, marketer and distributor of non-alcoholic beverage concentrates and syrups, and it produces nearly 400 beverage brands. It sells beverage concentrates and syrups to bottling and canning operators, distributors, fountain retailers and fountain wholesalers. Coca-Cola was first introduced by John Syth Pemberton, a pharmacist, in the year 1886 in Atlanta, Georgia when he concocted caramel-colored syrup in a three-legged brass kettle in his backyard. Carbonated water was teamed with the new syrup, whether by accident or otherwise, producing a drink that was proclaimed “delicious and refreshing”, a theme that continues to echo today

Shopper shifts toward being more wellbeing cognizant have influenced the drink part the most unsafe one for an organization that has customarily harvested the greater part of its volume and benefit from the chestnut fizzy beverage is the way that the country is turned out to be more wellbeing and weight-cognizant (O'Neill, 2015).

1.The company I chose to research is the, Coca-Cola Company. Their company mission is to “refresh the world” and spread happiness, which can be seen in the media advertising. Although this company is sold in stores, there is the option for online buying as well. Its URL is, http://www.coca-colastore.com. While this URL, is the company’s actual website, http://www.coca-colacompany.com/our-company. This online website allows customers to buy Coca-Cola products “Share-a-Coke” and Coke brand merchandise (Moye, 2015).

We have seen since 19th century people and later on companies from all over the world have been investing trillions of dollars into the food and beverage market. Recently we saw this demand nearly double within the last few years. Large numbers of corporations are leaving their home country and opening headquarters abroad in China, India, Mexico and other place do to wide success. These companies come from all types of industries. For example Software, Mining and Cosmetics industry, many big names such as Google, Microsoft and Apple also have their offices in China and other places. Coca – Cola have also joined in on some of the profit making them my focus of this paper. Thought this paper I am going to speak on the positive and negative

The brand I have chosen is Coca Cola. Achieving a healthy market position requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the elements of the marketing mix, the others being product, price and place. The promotion category focuses on strategies that a business can use to provide information to consumers about its products. Specifically, promotion involves the strategies of advertising, personal selling, sales promotion and public relations. The integrated marketing communication is the coordination of the promotional mix elements with each other and with other elements of the brand’s marketing mix such that all elements speak with one voice.

The Coca-Cola Company is a beverage company. “It owns or licenses more than 500 nonalcoholic beverage brands” (MintGlobal, 2014). Coca-Cola Company was founded in 1886 by an Atlanta pharmacist who is Dr. John S. Pemberton; he created a unique tasting soft drink which generated flavored syrup and mixed with carbonated water. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, was credited with the name of beverage “Coca Cola”. They also designed the trademarked and unique script together (The Coca-Cola Company, 2013). Today, the Coca-Cola Company has been operated for 125 years, had employed 139,600 people, and sold 1.6 billion beverages each day in more than 200 countries (SASKIA R, 2011).