Coca-Cola CSR

Investors: These are people who invest money into an organisation to obtain a particular number of shares and earn dividends relative to their proportion of investment.

I am writing this paper to discuss the different corporate social responsibilities (CSR) that Crayola, Disney, Google, Lipton, and Tyson are involved in and to determine their productiveness. First, I will provide you with the history of these corporations and then I want to tell you about their CSR initiatives. I will evaluate each business and deduce whether they are really socially responsible or not.

In 2008, Anheuser Bush ranked as "America's Most Admired Companies" in regards to their social

The area of corporate social responsibility (CSR) is a constantly evolving field with direct impact on an organizations strategies and success, and it has become an important part of how the beer making industry promotes and advertises itself. Current portrayals of corporate social responsibility in the beer making industry are misleading and do not show the true nature of these practices. Relatively little research has been conducted on how the beer making industry promotes corporate social responsibility in their attempt to

The investments of stockholders, corporations depend a lot on to fund their business operations. The company stands to gain and grow from selling their stock, when viewing each entity separately. The investor hopes to gain and earn a profit by investing in a company in hopes that their stock prices will go up. The company and the investor depend on each other. The more opportunity the company has to grow with the more people invests. Also the more opportunities for the company to grow, the happier they are able to make their investors, who in turn spend more money.

The first subject to be considered is what exactly the CSR issue is and why it is significant. Nike is the largest producer and seller of sports outfit and apparel in the world. Phil Knight established the organization in 1964 by offering running shoes out of the storage compartment of his car at track and field competitions meets. The company grew radically and since then, Nike has developed and now possesses over $19.2 billion in revenue with its products sold in about 180 countries in the world. These products are sold solely through the Nike brand name to about 19,000 retail stores only in the US. Nike has approximately 33,000 employees in the world including about 5,500 employees at their global headquarters situated in Beaverton, Oregon. Majority of these products are produced in contracting factories in less developed countries such as Vietnam, Indonesia, china, Malaysia, Bangladesh and other Asian countries.

From the late 1800s until today, the Coca-Cola’s brand has evolved into a top contender in the beverage industry, which ignited the “cola wars” with the company’s top competition PepsiCo. with Coca-Cola controlling 45 percent of the global soft drink market; Coca-Cola’s most famous brands include: Coke, Diet Coke, Sprite, Powerade, Dasani water and Fanta with Coke, Diet Coke, Sprite and Fanta being four of the top five leading soft drinks. At the peak of Coca-Cola’s reign, an estimated $1 billion of their products were consumed daily. In 2006, Coca-Cola lost it’s top position to PepsiCo. due to their competitors diverse strategy to include snack foods in their product line. As a result, Coca-Cola’s reputation was in jeopardy. Although Coca-Cola takes pride in its social responsibility by offering educational opportunities and learning tools to the youth and graduates, environmental conservation efforts and charitable donations for HIV/AIDS research, the company has encountered a stream of ethical dilemmas. Coca-Cola’s ethical dilemmas include: contaminated products, antitrust violations, racial discrimination suits, fraud accusations, manipulating marketing and financial statements, anti-union tactic allegations, ‘strong-arming’ distributors and channel surfing. This misconduct has severely affected Coca-Cola’s reputation with its shareholders. Although Coca-Cola has set a strong standard of accountability and is reinforcing the integrity that once fueled the company, their

As the new Global Responsibility Director for Molson Coors, my objective is uncomplicated—to build upon what founder John Molson believed. Molson believed that everyone is a members of a larger community dependent on the idea where everyone played a part (Molson Coors, n.d.). This sentiment speaks directly toward corporate social responsibility (CSR). Defining CSR is a hard task. CSR could be non-governmental organization engagement, or a focus on charitable donations, and even relate to the ethical treatment of employees (Wan-Jan, 2006). I offer that CSR is about action—what it

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

After reading the lawsuit case article and further research, I come to the conclusion that Coca-Cola has improved tremendously and they continue to put diversity on the top of the list – diversity is one of the company's core value. Shortly after the lawsuit case the company was more involved in the community and they showed the efforts they were making to to build a relationship with minority groups, especially in Atlanta, where the company donated money to churches and schools attended by some of the people who were involved in the lawsuit case (Winter, 2000). The 2011-2012 Coca-Cola sustainability report shows how involved the company is in the community, the groups and programs they support, and how much they donate. Coca-Cola's 2011 charitable contributions total $124 million dollars; contributions were distributed between education, health and wellness, community initiatives, environmental programs, healthy living, disaster reliefs, and other kind contributions (The Coca-Cola Company, 2012).

• They challenge convention and reinvent the way they do business to better win in the marketplace.

Coca Cola is a beverage company, a major consumer of water resources, it uses 2.43 liters of water to produce just 1 liter of beverage which makes it prone to criticism and consumer boycotts so to protects its brand image and defend its vision statement, which said be a responsible citizen, and run its business smoothly it decided to start water program to maintain its operations in Vietnam and build a CSR reputation.

There are very few companies that have been able to create a cultural movement with it products and marketing strategy such as Coca-Cola. Many companies over the years have used product placement and brand recognition as part of their long-term goals, but very few have been as successful as the Coca-Cola Company. Coca-Cola produces a wild range of non- alcoholic beverages, ranging from carbonated sodas to nature juices. “Coca-Cola leads the beverage industry in distribution and marketing of soft drink syrups and concentrates. Operating in more than two-hundred countries, Coke distributes more than two-hundred brands with over five-thousand products.” (THE COCA-COLA COMPANY, 2013).

As corporate social responsibility (CSR) efforts continue to grow within industries world-wide, the pursuit of sustainably responsible investment (SRI) is becoming increasingly popular among investors looking to create a positive societal impact. Similar to ethical consumption, an organization’s sustainability initiatives can motivate investors to not only provide monetary support for their company (stock holdings), but to influence their business decisions through shareholder advocacy as well (Voorhis & Humphreys, 2011). Therefore, companies who highlight and publish their environmental, social, and governance (ESG) data are taking advantage of the increasingly popular market for SRI. In addition, community investing provides opportunities for investors to financially engage with communities directly in an effort to create social growth (Voorhis & Humphreys, 2011). Consequently, independent organizations and financial advisors are providing in-depth company research and industry examinations (screenings), which go beyond the financial aspects of investing and assist potential investors in their decision making processes. Within the power point presentation, a thorough analysis of both SRI and ESG factors are highlighted as well as their industry and investor significance. Furthermore, notable positive attributes of SRI are noted in an attempt to showcase its attractiveness along with specific examples of three corporations that have excelled in their ESG practices.

Corporate Social Responsibility (CSR) is the intention of the companies to do the right things and act in certain ways that are good for the company, society and environment. CSR was accelerated in 1970 (Archie B, 2006) and took into account since there was a concern between the increased population and scarce resources. It was established in order to ensure that the global development is sustainable. There are three fundamental aspects of sustainability, economic progress, communities’ relationships and environmental protection. This essay will report the managerial skills, leadership style and management practises in leading and managing an organisation to promote better and greener environment. Considerable research has been undertaken on Toyota Motors Corporation.