Coca-Cola CSR

3828 Words16 Pages
Mrs. Betsy Ching

The Coca-Cola Company

I

ERCBA211

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

Contents

Executive Summary

II

Introduction

1

1. Stakeholders

2

2. Triple Bottom Line

4

2.1 Financial

4

2.2 Social

5

2.3 Environment

6

2.3.1 Energy Efficiency and Climate Protection

6

2.3.2 Sustainable Packaging

6

2.3.3 Recycling

7

3. Corporate Social Responsibility

8

3.1 Ethical CSR

8

3.2 Altruistic CSR

8

3.3 Strategic CSR

9

4. Company’s Success

11

Conclusion

13

References

14

Appendices

16

I

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

Executive Summary

The Coca-Cola Company is the most
…show more content…
(Coca-Cola
Enterprises, CRS report 13/14, 2013)
Every single stakeholder has different contributions or interests towards the company, for instance:
Shareholders: Most of the shareholders in The Coca-Cola Company are investors who interest to invest in a long term. It is caused by the company revenue, which in the long term has always been increasing constantly. Hence, their stock price also increases accordingly to the growth of the company.
Employees: The Coca-Cola company is a major global power company where the employee

collaboration,

contribution

and

enthusiasm

is

an

essential

environmental factor that maintains and facilitates productivity, growth, and development. Each employee is responsible for maintaining a work environment that reflects mutual respect, equality and absolutely no discrimination.
Customers: Coca-Cola distribution and target market is somewhat diverse, but mostly towards young people and emphasizing densely populated areas. Coca-Cola appears everywhere, from bars, restaurants, from small to large retailers, from the

2

Mrs. Betsy Ching

The Coca-Cola Company

ERCBA211

street to the alley just to mention some.
Communities: Coca-Cola implements and strategically invests in the community, by way of complement to the nonprofit environmental organizations. For example, one of the activity’s goals is to
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